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Electronic Billboards Are Bringing Sustainability To Advertising

As businesses around the country are becoming more aware of their carbon footprint, they want to take necessary steps to be sustainable, and advertising agencies need to recognise this. Alternative solutions are being provided in terms of packaging, zero waste...

Billboards Vs Social Media: Which Is Better For Your Business?

Billboards have been around since the 1800s, and their resilience through changing times is nothing short of impressive. However, in the digital age, social media has made quite an impact on advertising, and many people are now considering the billboards vs social...

Outlasting The Online Boomers – Billboard Advertising Stands Strong

We’ve been hearing about the online market booming during recent lockdowns both locally and internationally. And yes, it’s true, with consumer movement restricted in recent months, mobile phone activity and online shopping and marketing has increased. As a business...

Why Billboard Advertising Works And How To Make Yours More Effective

We’ve all done it. At some point in our lives (in fact, many points), we’ve looked at billboards, sometimes stared for a good few seconds, appreciating the attractive pictures, clever puns or humour. As motorists, passengers, or shoppers entering a mall, we not only...

Should Advertisers Increase OOH Spend In 2021?

After the shock of 2020, advertisers are understandably dubious about increasing their OOH advertising spend. As markets are re-opening and becoming more dynamic in 2021, it is now a crucial time to take advantage of practical and effective marketing opportunities,...

Advantages Of DOOH Programming Advertising

The digital age of billboards has arrived. This, however, doesn’t mean that billboard advertising has gone stale – in fact, it is now a very cost-effective and highly targeted form of advertising, which is a lot more effective than the static billboards that formed a...

What Is DOOH Programming Advertising?

Over the last thirteen decades, billboards, or as it is known now, Out of Home (OOH) advertising has played a huge role in the advertising landscape. They were relatively cheap, highly effective, and was a ubiquitous part of the landscape in most countries. Now, in...