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5 Tips for Creating Riveting DOOH Campaigns

A significant software and hardware revolution has occurred in the Out Of Home and Digital advertising landscape.  Campaigns are more creative, better aligned with target markets, increasingly eye-catching, and worthy of holding attention in a multi-screen generation....

Six Vital Components of Billboard Advertising

In any type of advertising, certain components just cannot be ignored. Omitting to focus on certain components can mean the difference between a wildly successful billboard campaign and a total waste of a marketing budget. Here are some of the vital components that...

Face First Media Relaunches
A Mega Gateway Site
In The Durban CBD

Face First Media has just relaunched the largest Mega-Wall Sign at the N3 gateway entrance to the Durban Central Business District (CBD). This massive 24-hour illuminated Wall Sign offers high impact exposure to all inbound traffic along the busiest and most important...

OOH and Changing Consumer Behaviour

The COVID-19 pandemic has dramatically changed consumer behaviour with more people working from home and staying indoors. The coronavirus pandemic had a severe impact on the global out-of-home (OOH) market in 2020 and with renewed lockdowns worldwide in early 2021 the...

OOH Adapting to A New Reality

The COVID-19 pandemic has had a huge influence on out-of-home advertising (OOH) because of curfews, quarantines, and lockdowns in many countries worldwide. Lockdowns across the world led to an immediate drop in advertising spend as people are confined to the indoors...

OOH And the Digital Transformation

Out-of-home (OOH) advertising took a big hit in 2020 due to the COVID-19 pandemic and the subsequent lockdowns across the world. OOH has for the past few years been the only form of traditional advertising that has maintained steady growth and the COVID-19 pandemic...

Why OOH Advertising Is So Effective

Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained steady growth. Other traditional advertising mediums have been severely impacted by the digital age. A few years ago, billboards were seen as...

DOOH Trends For 2021

Digital out-of-home (DOOH) advertising took a big hit this year due to the COVID-19 pandemic and the subsequent lockdowns across the world. Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained...

Outdoor Media Trends For 2021

Outdoor advertising, better known as out-of-home advertising (OOH) advertising, is set for a major comeback in 2021. The coronavirus pandemic has brought the world to a standstill and OOH is one of the industries that bore the brunt with curfews, quarantines and...