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Artificial Intelligence Transforming OOH

Out-of-home (OOH) advertising or outdoor advertising, has made it easier for advertisers to capture consumer’s attention in a world that is overloaded with information.    DOOH OOH shares the same physical space as consumers which allow for direct communication...

OOH and Storytelling 

Out-of-home (OOH) or outdoor advertising is one of the oldest forms of advertising but thanks to technology and changing behaviours it remains one of the most successful advertising platforms.   Digital Transformation  The digital transformation gave rise to...

OOH for Effective Frequency and Reach

Outdoor advertising, better known as Out-of-home (OOH), increases consumers’ interaction with a brand and is likely to compel them to act.    In advertising effective frequency refers to the number of times a consumer must be exposed to an advertising message...

Targeting Specific Audiences Through Outdoor Advertising

Outdoor advertising, better known as Out-of-home (OOH), has always been a very effective medium for targeting a specific audience.   Audience targeting is one of the big trends for 2020 and it’s becoming even easier to reach exactly who you want and when you...

The Rise of Dynamic Creative Optimisation

Dynamic creative optimisation is nothing new, but it is expected to become the norm with out-of-home (OOH) advertising.   Dynamic creative optimization can be defined as technology that creates personalized ads based on data about the viewer at the moment that...

Creativity Is Key with Outdoor Advertising

Out-of-Home (OOH) advertising has been around for many years and has not only gone from strength to strength but is set to overtake newspaper ad sales in 2020. Why Does OOH Still Work? OOH advertising remains one of the most popular advertising types mainly because of...

Outdoor Media Trends For 2020

Outdoor advertising, better known as Out-of-home (OOH), keeps on evolving and 2020 promises smarter advertising, more storytelling and better integration.   Four big trends for outdoor media in 2020 include:   Audience Targeting Outdoor advertising has...

Outdoor Advertising Set to Overtake Newspaper Ads

Out-of-home (OOH) or outdoor advertising is set to overtake newspaper ad sales in 2020.   This is according to GroupM data seen by the Financial Times. According to data, this segment accounts for about 6.5 per cent of the $600bn global advertising market.  ...

The Pros of Using Billboards for Advertising

Most people who have journeyed on a long road from one location to another have at some stage been stirred into action by a billboard announcing a rest stop, restaurant, or gas station. For instance, a billboard that displays a delicious-looking burger and an ice-cold...