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What Is DOOH Programming Advertising?

Over the last thirteen decades, billboards, or as it is known now, Out of Home (OOH) advertising has played a huge role in the advertising landscape. They were relatively cheap, highly effective, and was a ubiquitous part of the landscape in most countries. Now, in...

Future DOOH Trends to Hit the Right Targets

Even though DOOH (Digital Out of Home) advertising has been around for some time, it took some effort to hone in on the most effective ways to employ it. What has become noticeably clear, is that DOOH is here to stay, and it just gets more sophisticated as time goes...

Why Top Marketers Love OOH Advertising

Marketers struggle at the best of times to fit their campaigns into their advertising budgets. Recently, online advertising has become the norm, but it is not as effective as one may think! It can be frustrating. Ad blockers are all the rage, and even though a lot of...

Is There Still Space for OOH in A DOOH Market?

With the advent of Digital Out of Home advertising, the usual static Out of Home advertising seems that have taken a little bit of a knock in the industry. OOH advertising is usually a billboard that does not include movement, other than to display an image. DOOH...

Outdoor Advertising as A Social Channel

Outdoor advertising may be seen by some as a separate world from digital advertising, but this is not the case as it has become a social channel. Digital advertising has grown exponentially over the last decade causing a shift in attention and budget allocation from...

The Distinctive Differences Between OOH and DOOH

Much has been written about DOOH and OOH lately. The question is often what the distinctive differences between the two are, and which of these to choose for your outdoor advertising campaign. Firstly, before DOOH, we had OOH. OOH stands for Out of Home advertising....

5 Tips for Creating Riveting DOOH Campaigns

A significant software and hardware revolution has occurred in the Out Of Home and Digital advertising landscape.  Campaigns are more creative, better aligned with target markets, increasingly eye-catching, and worthy of holding attention in a multi-screen generation....

Six Vital Components of Billboard Advertising

In any type of advertising, certain components just cannot be ignored. Omitting to focus on certain components can mean the difference between a wildly successful billboard campaign and a total waste of a marketing budget. Here are some of the vital components that...

Face First Media Relaunches
A Mega Gateway Site
In The Durban CBD

Face First Media has just relaunched the largest Mega-Wall Sign at the N3 gateway entrance to the Durban Central Business District (CBD). This massive 24-hour illuminated Wall Sign offers high impact exposure to all inbound traffic along the busiest and most important...