BLOG

OOH Will Get Your Brand Maximum Exposure

People are heading out and about again and the world is very slowly returning to normal. There has never been a better time to expose your brand and to get it out there…   It is All About Exposure Out-of-home advertising (OOH) is a highly effective way of exposing and...

Why OOH Should Be Part of Your Marketing Mix

Out-of-home (OOH) advertising or outdoor advertising, has become much more than a billboard next to the road.  OOH and digital out-of-home (DOOH) advertising has become a critical part of the marketing mix. Nowadays OOH and DOOH advertising can pop up pretty much...

OOH And Small Business

Out-of-home advertising (OOH) can seem intimidating and out of reach, especially for small businesses, but this is not necessarily the case.  OOH advertising shares the same physical space as consumers and allows for high-frequency direct communication with audiences....

Engaging with Customers Through OOH

We live in the age of disruption and distraction where rapid changes in technology are bringing about significant and permanent change.  Out-of-home advertising (OOH) is being described as an effective disruption in the age of distraction. Everyday consumers are...

The Lasting Impact of OOH

Out-of-home advertising (OOH) has seen exponential growth in the past decade whereas other traditional media have seen significant declines. The growth in OOH has been largely attributed to people spending more time outdoors and the fact that OOH can’t be switched...

OOH: The Impact Of COVID-19 And New Opportunities

The coronavirus pandemic has brought the world to a standstill and out-of-home advertising (OOH) is one of the industries that is expected to bear the brunt of this.  COVID-19 has brought about curfews, quarantines and lockdowns in many countries worldwide. In OOH...

Artificial Intelligence Transforming OOH

Out-of-home (OOH) advertising or outdoor advertising, has made it easier for advertisers to capture consumer’s attention in a world that is overloaded with information.    DOOH OOH shares the same physical space as consumers which allow for direct communication...

OOH and Storytelling 

Out-of-home (OOH) or outdoor advertising is one of the oldest forms of advertising but thanks to technology and changing behaviours it remains one of the most successful advertising platforms.   Digital Transformation  The digital transformation gave rise to...

OOH for Effective Frequency and Reach

Outdoor advertising, better known as Out-of-home (OOH), increases consumers’ interaction with a brand and is likely to compel them to act.    In advertising effective frequency refers to the number of times a consumer must be exposed to an advertising message...