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OOH And the Digital Transformation

Out-of-home (OOH) advertising took a big hit in 2020 due to the COVID-19 pandemic and the subsequent lockdowns across the world. OOH has for the past few years been the only form of traditional advertising that has maintained steady growth and the COVID-19 pandemic...

Why OOH Advertising Is So Effective

Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained steady growth. Other traditional advertising mediums have been severely impacted by the digital age. A few years ago, billboards were seen as...

DOOH Trends For 2021

Digital out-of-home (DOOH) advertising took a big hit this year due to the COVID-19 pandemic and the subsequent lockdowns across the world. Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained...

Outdoor Media Trends For 2021

Outdoor advertising, better known as out-of-home advertising (OOH) advertising, is set for a major comeback in 2021. The coronavirus pandemic has brought the world to a standstill and OOH is one of the industries that bore the brunt with curfews, quarantines and...

Dynamic DOOH Campaigns

Digital content that is dynamic, or contextually relevant, ensures that the right information is provided at the right time. Digital out-of-home (DOOH) advertising is the perfect medium due to its agility and dynamic capability. Be Contextual Studies have shown that...

OOH Market Set to Bounce Back In 2021

The coronavirus pandemic will have a severe impact on the global out-of-home (OOH) market, but the sector is set to bounce back in 2021. According to PwC’s Global Entertainment & Media Outlook 2020–2024, the COVID-19 pandemic has accelerated digital...

What Is pDOOH Advertising?

Programmatic digital out-of-home advertising (pDOOH) is expected to transform the industry. pDOOH is the automation of buying and selling digital display advertising. Computer programs are used, and buyers can set certain campaign conditions. This includes the...

OOH And DOOH’s Return Post-COVID

Advertising is one of the industries that has borne the brunt of the COVID-19 pandemic. Lockdowns across the world led to an immediate drop in advertising spend. Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising...

Five Reasons Why OOH Works

OOH (Out of Home) advertising is becoming an increasingly popular medium of advertising. There are many reasons for this change in advertising trends, and understanding what makes OOH advertising work, will help you realize that perhaps it is just what your brand...