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The Rise of Dynamic Creative Optimisation

Dynamic creative optimisation is nothing new, but it is expected to become the norm with out-of-home (OOH) advertising.   Dynamic creative optimization can be defined as technology that creates personalized ads based on data about the viewer at the moment that...

Creativity Is Key with Outdoor Advertising

Out-of-Home (OOH) advertising has been around for many years and has not only gone from strength to strength but is set to overtake newspaper ad sales in 2020. Why Does OOH Still Work? OOH advertising remains one of the most popular advertising types mainly because of...

Outdoor Media Trends For 2020

Outdoor advertising, better known as Out-of-home (OOH), keeps on evolving and 2020 promises smarter advertising, more storytelling and better integration.   Four big trends for outdoor media in 2020 include:   Audience Targeting Outdoor advertising has...

Outdoor Advertising Set to Overtake Newspaper Ads

Out-of-home (OOH) or outdoor advertising is set to overtake newspaper ad sales in 2020.   This is according to GroupM data seen by the Financial Times. According to data, this segment accounts for about 6.5 per cent of the $600bn global advertising market.  ...

The Pros of Using Billboards for Advertising

Most people who have journeyed on a long road from one location to another have at some stage been stirred into action by a billboard announcing a rest stop, restaurant, or gas station. For instance, a billboard that displays a delicious-looking burger and an ice-cold...

How Effective Are Billboards?

Most marketing managers or business owners often wonder whether billboards actually work. Because there are now so many different, modern ways to advertise, including social media, there is a whole myriad of advertising media to utilise, and because billboards have...

The Importance of Outdoor Advertising

People are constantly on the move and they are now spending more time travelling in vehicles than ever. Because they find themselves in transit so often, they are exposed to vast landscapes and can observe more outdoor advertising. This brings a great opportunity for...

Billboards and The Future

Over time there have been many theories about what makes people tick in order to discover what makes them choose one product over another. Advertising has a lot to do with this – while some advertisements hit exactly the right note with a target audience, another will...