Fundamental Design Tips For Road-Side Billboard Success
People rushing down busy highways have many things to distract them. So, if you want to maximise the impact of your billboard advertising, there are some fundamental design ideas that you should pay attention to. A well-thought-out and well-designed billboard can cut...
How Minimalistic Billboards Boost Brand Credibility
Billboard advertising is a fast-paced business—literally. It competes for the fleeting attention of passersby who are distracted by traffic, buildings, fellow commuters, and more. It has been found that stripping down designs to their bare minimum is an effective way...
Hidden Hurdles Of Outdoor LED Billboard Permits
LED billboards continue to rise in popularity as more and more marketers realise the immense value of this advertising medium. Our outdoor advertising company will tell you that while this form of advertising has vast potential, it also comes with some challenges that...
Good ol’ Outdoor Advertising
The medium remains constant, while innovating with technology. One thing for sure is that out of home advertising has remained constant over previous years and the future looks bright, certainly in South Africa. This is testament to the year-on-year OOH growth...
Effectively Implementing The Rule Of 7 In Outdoor Advertising
The concept of the Rule of 7 was devised almost 100 years ago and is just as relevant today as it was then. The basic premise is that in order to engage with and build the trust of your audience fully, they need repeated exposure to your brand message. In fact, it has...
What Cohesive Branding Says About Your Business
Having a strong marketing campaign is essential in the current economic climate, and there is one aspect of this that can really help – cohesive branding. This doesn’t just mean having your well-designed logo and catchy slogan on your social media pages and...
The Impact Of OOH Advertising On Consumer Engagement
In today’s digital world, out-of-home (OOH) advertising offers a distinctively different way to reach audiences. This form of advertising reaches consumers outside their homes, such as through digital billboards, on the sides of buses and digital signage in...
Beyond The Board: How To Engage And Influence The Connected Generation
Reaching your target audience is one of the fundamentals of good advertising. The big buzz in recent times to maximise reach has been to target millennials. But as it turns out, this focus is too narrow, and you are missing a potential section of the market known as...
The Power Of Out-Of-Home Advertising: What The Stats Show
Out-of-home (OOH) advertising is all around us, from billboards on the highways to adverts on buses and even digital screens in shopping centres. Before you jump in and join this advertising strategy, you will be sure to be wondering just how effective it is. In this...
