Closing off Women’s Month with St John’s D.S.G
As we come to the end of Women’s Month, let us remember that celebrating women should not be limited to one month. It is a reminder to continue recognising, supporting, and empowering women every day. In South Africa, August is officially observed as Women’s Month, with 9 August celebrated as National Women’s Day. Women’s Month […]
Mastering Word Choice in Outdoor Advertising
In outdoor advertising, where every second counts, the precision of word choice cannot be overstated. With limited space and fleeting attention spans, delivering a message effectively requires adherence to several key principles: Brevity is King Embrace the rule of six words or fewer to ensure that your message is quickly digestible. This constraint not only […]
How Minimalistic Billboards Boost Brand Credibility
Billboard advertising is a fast-paced business—literally. It competes for the fleeting attention of passersby who are distracted by traffic, buildings, fellow commuters, and more. It has been found that stripping down designs to their bare minimum is an effective way to grab attention. But how does this translate into boosts for brand credibility? Let us […]
Hidden Hurdles Of Outdoor LED Billboard Permits
LED billboards continue to rise in popularity as more and more marketers realise the immense value of this advertising medium. Our outdoor advertising company will tell you that while this form of advertising has vast potential, it also comes with some challenges that must be overcome. In this blog post, we will take a closer […]
Good ol’ Outdoor Advertising
The medium remains constant, while innovating with technology. One thing for sure is that out of home advertising has remained constant over previous years and the future looks bright, certainly in South Africa. This is testament to the year-on-year OOH growth witnessed across multiple brands. Not only has OOH remained strong as a media touch […]
Effectively Implementing The Rule Of 7 In Outdoor Advertising
The concept of the Rule of 7 was devised almost 100 years ago and is just as relevant today as it was then. The basic premise is that in order to engage with and build the trust of your audience fully, they need repeated exposure to your brand message. In fact, it has been determined […]
What Cohesive Branding Says About Your Business
Having a strong marketing campaign is essential in the current economic climate, and there is one aspect of this that can really help – cohesive branding. This doesn’t just mean having your well-designed logo and catchy slogan on your social media pages and digital billboards. It is about presenting a unified brand experience across every […]
The Impact Of OOH Advertising On Consumer Engagement
In today’s digital world, out-of-home (OOH) advertising offers a distinctively different way to reach audiences. This form of advertising reaches consumers outside their homes, such as through digital billboards, on the sides of buses and digital signage in shopping centres and airports. In advertising, a vital measure of success is consumer engagement. OOH advertising provides […]
Beyond The Board: How To Engage And Influence The Connected Generation
Reaching your target audience is one of the fundamentals of good advertising. The big buzz in recent times to maximise reach has been to target millennials. But as it turns out, this focus is too narrow, and you are missing a potential section of the market known as the “Connected Generation”. Let’s explore who this […]
The Power Of Out-Of-Home Advertising: What The Stats Show
Out-of-home (OOH) advertising is all around us, from billboards on the highways to adverts on buses and even digital screens in shopping centres. Before you jump in and join this advertising strategy, you will be sure to be wondering just how effective it is. In this blog post, we will take a look at some […]