Navigating Digital Billboard Advertising
To Speak ToEvery Audience

With so many businesses vying for attention, the power of billboard advertising in Johannesburg should not be underestimated. Face First Media stands at the forefront of transforming your business landscape through strategic and impactful advertising campaigns.

In this blog, we will show you four ways we can help boost your business with increased brand awareness to attract your target audience and leave a lasting impression. 

  1. Impactful Creative Design

One of our greatest strengths is the ability of our design team to come up with eye-catching designs for billboards. We like to think of each one as a work of art that will grab people’s attention and leave a lasting impression amid the hustle and bustle of city life. Let us create a billboard that will shine through all the other visual noise out there.

  1. Focusing On Brand Storytelling

Continuing on the artwork theme, you can think of the billboards we create as a dynamic canvas for storytelling. We are experts at using this canvas to tell your brand story and present your unique offerings clearly and effectively. Let us boost brand awareness with striking visuals and clever wording that will appeal to your target audience. 

  1. Seasonal And Timely Campaigns

Staying relevant is critical to staying ahead. We have been in the business for over a decade now, so we understand the importance of generating seasonal and timely billboards that align with local events, holidays, and current trends. We have our finger on the city’s pulse, so we can guide you to ensure your message resonates with your audience when it matters most. 

  1. Expertise In Billboard Placement

As you can well imagine, the placement of a billboard is vital to its success. Face First Media uses data and analytics to identify high-traffic areas to ensure the best visibility and engagement. By better understanding your customers’ behaviour, we can increase the effectiveness of your campaign. 

Are you ready to transform your business landscape? Contact Face First Media today to find out more about effective billboard advertising in Johannesburg. We can make your business more visible and accessible to your target audience, building brand awareness and loyalty.

Evaluating your marketing campaign at the beginning of a new year is not just a great idea but will also provide you with a strategic advantage to keep ahead of the competition. 

To help you plan, we have compiled this handy list of the top outdoor advertising trends we anticipate will unfold in 2024 to provide you with new, innovative ways to promote your brand.

Augmented Reality Takes Centrestage

In 2024, we will see an increase in the use of Augmented Reality in all types of advertising. Touchscreen displays, QR codes, and increased interactivity will enable audiences to engage with ads in unique ways. Brands that take the time to create immersive and memorable interactions for their audience will build better connections and increase loyalty and trust.

Data Analytics To Drive Your Campaign

Attention to audience analytical data will be vital to keeping your campaign on track. Better insights into your audience’s wants and needs will allow you to tailor your advertising campaign for maximum impact. 

Continued Focus On Sustainability

Caring for our planet and reducing carbon footprints is at the forefront of everyone’s mind. Strategies such as solar power, eco-friendly materials, and energy-saving designs will be vital to helping you align your brand with sustainable practices, and this will resonate well with your environmentally conscious audience.

Local Targeting With Geo-Fencing Technologies

Geo-fencing is emerging as an effective tool for local audience targeting. Businesses can define virtual boundaries, delivering contextually relevant content to users within a specific geographical area. This type of precision ensures that your outdoor advertising efforts are directed to your local audience’s particular interests and needs.

Utilising Social Media Interaction To Boost Your Reach

The collaboration between outdoor advertisements and social media marketing is growing. In 2024, we will see further alignment, and campaigns will focus on easy integration with social platforms, encouraging users to share, engage, and themselves become brand advocates. This interconnected approach will expand the reach and impact of outdoor campaigns.

Contact Face First Media today to take advantage of our expert insights, tactical abilities, and personalised service to elevate your marketing campaign to new levels in 2024. We are at the forefront of the latest trends, making us your first choice in the outdoor advertising industry.

It is estimated that between 30% and 50% of small businesses fail to thrive in the South African economy. Multiple factors contribute to this alarming figure, including a lack of skills and a lack of information. 

Another integral cog in the wheel of success is paying attention to advertising. Gone are the days when you could start a business and just hope the customers would come. Being seen and heard in our highly competitive market is essential to business success and continued growth.

In this blog, we will explore the role that digital billboards can play in the ongoing success of a small business in South Africa.

Flexible, Fresh Content Updates

Unlike static billboards, digital displays can rotate messages, promotions and adverts, allowing small businesses to keep their content fresh and engaging. Continuously exposing the audience to relevant, up-to-date information goes a long way toward enhancing brand recall. Real-time updates contribute to the impression that the business has its finger on the pulse of what is current and applicable.

It Is A Budget-Friendly Option

One of the main reasons small businesses don’t do enough advertising is their lack of ability to fund expensive options like television or print ads. Digital displays offer a targeted, cost-effective alternative that can result in optimum exposure without breaking the bank.

Maximising Visibility 

By selecting specific locations and timeframes, digital billboards can be the most effective way to help you reach the right people at the right time. This high level of targeting helps maximise your advertising campaign’s persuasiveness while avoiding spending your precious budget on less effective marketing methods.

Monitoring Effectiveness

Once your billboards are in place, measurables such as click-through and conversion rates can be monitored and analysed. Fine-tuning your offering will allow you to continuously tweak the campaign and maximise its effectiveness, providing ongoing opportunities to grow your customer base.

Face First Media can provide multiple solutions to help small businesses grow by offering innovative, affordable, and effective advertising solutions. Digital billboards provide flexibility and targeted, relevant advertising that puts you in front of your audience to build awareness and loyalty. Contact us today to find out how we can help you grow!

With spring in full bloom, it is the perfect time for businesses to harness the power of outdoor advertising and capture the attention of their target audience. Whether promoting a new product, running a special offer or simply aiming to boost your brand awareness, spring is a time for fresh new ideas and renewals.

In this blog, we will explore some top tips guaranteed to reap results as we head into the most lively season of the year.

Embrace This Season of Freshness and Vitalisation

Draw inspiration from the colours of spring when planning your next outdoor advertising campaign. Think of pastel colours, shades of green, blooming flowers and crystal-clear blue skies when trying to get into the spirit of the season. Aligning your advertising with the season can help it resonate more with both existing and prospective customers alike.

Spring Promotions and Special Offers

Think about how your product or service best aligns with this energised new season. Offer some limited-time or limited-quantity promotions or special deals highlighting these unique features to get your customers to “spring” into action.

Make It Memorable

People are bombarded with advertising all day long, from social media ads to digital billboards, so you will need to stand out from the crowd to make an impact. Discuss your requirements with the team at Face First Media to develop an idea that will pack a punch and turn heads.

Make It Easy To Engage

The easier it is for your customers or potential customers to engage with you, the more likely they will. For example, most people walk around with their phones in hand, so adding a “clickable” element to your ads can make all the difference. Think QR codes, short URLs, obvious social media handles, easy toll-free numbers, WhatsApp lines and NFC tags to open your website or prompt a download of your app.

Consistency Across Channels

Replicate your spring outdoor campaign across all your channels to create a sense of reliability and trust in your brand. This could include emails, social media, TV, radio and newspaper advertising.

For expertise and top tips for all your outdoor advertising needs, contact Face First Media today. We have decades of experience and offer personalised service to ensure maximum reach for your advertising campaign. Let us help you get seen today!

Many local newspapers had online personals in the mid 1990s but were bought out by these big dating sites. From some of the comments it really shows how desperate dating sites are for money that they even advertise in comment sections. You have a much better chance going to local events and you will probably spend less than what you would spend on an online dating site.

Other apps have indicated that they might actually move closer to Facebook. For example, Bumble, founded by a former Tinder executive, said they had already reached out to Facebook regarding how to collaborate. And, “One thing everyone seems to agree on is that Facebook’s effectively endorsing online dating will be a huge legitimization event for the industry,” says Jefferies Internet analyst Brent Thill. According to Amanda Bradford, chief executive of The League, an elite dating app, “Facebook is validating that dating is a high-tech industry with really interesting and hard problems to solve. Still, Facebook could face some obstacles in building enough separation between the dating service and the legacy social network; some users might not like having both activities live on one app.

After giving him some time to cope with his cat passing away, he made plans to see her again and she was thrilled. He canceled the date last minute again because he said his grandma had died. Although this seemed too tragic to be true, she gave him the benefit of the doubt that he was telling the truth. Additionally, if someone is giving you a checklist right away of all of the things they want in a future partner, this may be a red flag for some controlling behaviors. It’s one thing if they express their non-negotiables but it’s another thing entirely if they are listing required traits. If you feel like someone is already trying to change things about you to suit their needs, that’s not okay. How someone initiates a conversation with you will say a lot about how they view you as a person and how they might treat you as a partner.

Online dating users are more likely to describe their overall experience with using dating sites or apps in positive, rather than negative, terms. Some 57% of Americans who have ever used a dating site or app say their own personal experiences with these platforms have been very or somewhat positive. Still, about four-in-ten online daters (42%) describe their personal experience with dating sites or apps as at least somewhat negative. Happily, there are some dating services that are looking to overcome the vanity. For example, Hinge matches people based on personality and preferences and lets you create a more interesting and rounded profile to draw people in. One of the few dating sites designed for affairs, Ashley Madison connects users for discreet encounters.

Basically all a guy like you has to do is instantly grab her attention in a memorable way with both your profile and your messages, then spend the least amount of time possible convincing her to meet you in person. For those who are hesitant to enter the online dating world for reasons related to safety or awkward conversation lulls, Double aims to take the pressure off with Double dates as opposed to one-on-one.

State things that are really important to you and be done with it. Connor turned an attempt at small talk into a rant about “gold-digging whores,” and the dating app was not having it. Matt- But what about when you said you would meet me in real life and we would lose our virginity together. One Love educates young people about healthy and unhealthy relationships, empowering them to identify and avoid abuse and learn how to love better. If you are going somewhere that serves alcoholic beverages, most bartenders are using secret codes to help customers signal, privately, when they need help if they’re getting harassed or feeling unsafe on a bad date.

With no financial requirement, free sites will naturally attract a greater proportion of people who are not really committed to finding a genuine relationship. Memberships you gain additional features such as being able to send more messages and receiving event discounts.

When it comes to marketing, there are two main schools of thought. The first is the ‘tried-and-true’ approach which relies on tested methodologies. The other is ‘disruption for impact’, which uses any available means to garner as much attention as possible. At Face First Media, we believe in a combination of both! Maximising the use of outdoor advertising ensures that you rely on both tested and reliable marketing and allows the creativity and unsuspected twist of modern disruption to come to the fore. The question is: What are these different types of outdoor advertising?

Billboard Advertising

As our number one choice for most marketing campaigns or OOH campaigns, billboards have an added edge in terms of visibility, recognition, and demand for attention. Great billboards are strategically placed and selected for the maximum target audience exposure and offer quite a large degree of flexibility. Billboards are designed to be bold, with a strong message, and offer instant brand recognition.

There are multiple types of billboards available to you, including:

  • Static billboards
  • Mobile billboards
  • Digital Billboards

The market is also starting to explore interactive billboards and augmented reality billboards, so watch this space!

Retail Advertising

Retail advertising includes elements such as floor graphics, lift graphics, and mall media. This type of marketing is generally aimed at inviting customers into the store, purchasing a specific product, or increasing brand awareness through sheer immediacy and increase of foot traffic. This type of printed advertising is both engaging and impressive. It adds dynamic and prestige to a brand, drawing customers in for more intimate interaction.

Point Of Sale Advertising

Point Of Sale (POS) or Point Of Purchase (POP) advertising is aimed at engaged customers to further drive a sense of ‘there and then’ purchases which increases the end basket total. These methods may not seem traditionally “outdoors”, but they are often included since there is a certain amount of flexibility in this area which allows advertising to be capitalised on. This type of advertising includes branded display stands and adverts above containers or shelves ‒ often visible to passers-by even though the intended recipient is an in-store client.

Honourable Mentions

There are so many types of outdoor advertising available ‒ don’t miss out! Here are some other ways in which you can explore outdoor advertising:

  • Construction advertising
  • Lamppost or bridge advertising
  • Vehicle or transit advertising
  • Stunt advertising

Basically, if an outdoor location lends itself well to visibility, traffic, and engagement, there is potential for outdoor advertising.

Billboards have been around since the 1800s, and their resilience through changing times is nothing short of impressive. However, in the digital age, social media has made quite an impact on advertising, and many people are now considering the billboards vs social media debate. In this post, we lay out the pros and cons of each one to help you decide which is better for your business goals, audience and budget.

Cost

Social media has earned its reputation as being the most cost-effective way to advertise. It costs nothing to set up a Facebook or Instagram page and post regular updates. Even if you decide to spend a little on Facebook ads, the costs are still relatively low compared to other media. With South Africans spending roughly 9 hours a day on the Internet, social media is a great way to reach them. However, it can also be money wasted if not managed well.

Billboard advertising is known as the option for big budgets and big companies, and yes, it does cost more than a free social media account. But that cost comes with big value. Billboards can never be switched off and are visible 24/7. Their message is loud and clear, memorable, and not surrounded by thousands of other ads. So if you do have the budget, it’s money well spent.

Measuring ROI

It’s easy to track your ROI with social media through things like Google Analytics, Insights and click conversion rates. With billboards, it takes a little more effort, but it’s not entirely impossible. Through surveys, you can ask your customers how they found you and if they Googled you after seeing your billboard.  So, how are we doing with the billboards vs social media debate? Let’s consider one more point.

Input Vs Output

Billboards have a comparatively higher cost initially, but after they’re up there’s no work required on your part. Your billboard will be seen by thousands of people daily in high traffic areas, and by simply being there, they are working for you.

Social media, on the other hand, requires constant work and monitoring. You could spend very little in start-up costs, but then you end up spending time managing your pages, or you may decide to pay a social media company to do this for you. You could post every day and still not be noticed if your page is not constantly managed and optimised. So in this case, it’s more input for smaller results.

The Final Verdict

Well, our verdict when it comes to billboards vs social media is that there is no clear winner because it depends on each business. If you can, you really should use both for maximum brand awareness. The key to business success these days is to integrate all of your marketing efforts and reach customers on as many platforms as possible. If you are a small startup, by all means go for free social media marketing. If you do have the budget, billboard advertising is a must, as there is no doubt about its effectiveness in creating brand awareness. With the right strategy, a powerful message and very little text, billboards have huge potential to elevate your business.

We’ve all done it. At some point in our lives (in fact, many points), we’ve looked at billboards, sometimes stared for a good few seconds, appreciating the attractive pictures, clever puns or humour. As motorists, passengers, or shoppers entering a mall, we not only see billboards, but we pay attention to them. We linger a bit longer, even if we shouldn’t, and the best part is that what we see makes a lasting impression. In this blog, we take a look at why billboard advertising as a whole, including outdoor advertising and digital billboards, still make an impact and how to make yours stand out.

WHY BILLBOARDS WORK

From a purely strategic point of view, billboard advertising works because of the sheer volume of people your message can reach in high traffic locations. They allow for endless possibilities when it comes to creativity, especially if you opt for digital billboards with high resolution, motion graphics. With high visibility, high exposure and the ability to connect with your audience through a creative brand message, it is bound to work. However, there are some things to consider to make your advert not only seen but also work effectively.

MAKE IT EFFECTIVE

Use less text: The average driving consumer has only 6 seconds to read a billboard, so they should be able to get your message in a flash. So use words scarcely and keep it catchy to make an impression.

Don’t distract: While the billboard needs to get noticed, it must not distract traffic. Avoid provocative or shocking images that could lead to a collision.

Consider response time: Motorists driving past your billboard will not have time to write down telephone numbers or memorise website addresses. Rather create a powerful message that highlights your brand name and business purpose so that customers can remember it further down the line.

Don’t get too clever: Billboard colours and messages should be vibrant and memorable to be effective, rather than a complex puzzle. Create a lasting first impression with your audience within a few seconds.

Use repetition: One billboard is good. A message is more memorable when repeated. You could also tell a story in consecutive billboards, e.g. posting a question in the first one that makes people wonder and then post the answer in a second or even a third billboard further down the line.

Use the wonders of technology: Modern LED display technologies used in digital billboards provide opportunities to animate images. This allows you to create a memorable visual display that can make a deeper impact than a static billboard.

GET AHEAD WITH US

Get your brand where it needs to be with effective, expert billboard advertising. Face First Media is South Africa’s leader in both static outdoor advertising and digital billboards, with some of the country’s leading brands in our portfolio. For precision marketing and maximum reach, speak to our team!

Over the last thirteen decades, billboards, or as it is known now, Out of Home (OOH) advertising has played a huge role in the advertising landscape. They were relatively cheap, highly effective, and was a ubiquitous part of the landscape in most countries. Now, in the digital age, we have progressed to Digital Out of Home (DOOH) advertising, which incorporates the use of digital technology, which enables the targeting of specific demographic groups during the most effective time of day. Digital videos can be displayed, and advertising on the same billboard can be shared by multiple clients. All of this makes DOOH the future of billboard advertising.

Now, furthering the digital age of advertising, programming advertising has been included, because static and standard advertising has become less effective. But what is this? And how does it work? Here follows a short explanation:

Static billboards (OOH) enabled brands to target audiences in a standard way. Now, with new digital developments, DOOH enables the brand to target multiple audiences on the same billboard. People in the digital age with short attention spans now require more to gain their attention. Movement, relativity, location, and personalised experiences are now the order of the day.

Programmatic advertising includes a variety of technologies that allows the client to automate the visibility, purchase, and positioning of adverts in real-time. The main goal is to substitute human interaction with digital interaction, thus allowing advertisers more accurate targeting of specific audiences at particular times of the day. Metadata is used to gain information on target markets, demographics, purchase patterns, behaviour, routines, and geographical locations. This provides the advertiser with the most accurate pinpoints of their audience, which leads to more effective advertising.

When using programmatic advertising, information is recorded about customers and potential customers all the time. Every time a purchase is made, or a web page is launched, an algorithm harnesses data, and this can be used to find out which users are the best targets for specific brands. This has brought about a new revolution of billboard advertising because it has altered the billboard space forever. It has now become the new norm for DOOH and is highly effective. All advertisers’ greatest desire is to predict human behaviour, and DOOH programming technology allows them to find a starting point on purchasing patterns, locations and interests that provide a more personalised experience for the client.

If you want to know more about DOOH programmatic technology, contact our team at Face First Technology, and we will be happy to help! We have various well-positioned billboards across the country that will enable clients to target specific audiences and boost the bottom line.