A well-thought-out and well-designed billboard can cut through the distractions, grab people’s attention, and leave a lasting impression—which is precisely what you want. In this blog post, we will give some ideas on achieving this effect.
Speaking The Right Language In Mzansi
Keeping things culturally relevant to your target audience is a clever way to engage them. In a country with eleven official languages, this might seem like a challenging task. However, thanks to the diversity and ingenuity of South Africa, you can consider some of these ideas to keep your billboard content broadly relevant:
- Local Lingo: Consider using some everyday Mzansi slang or well-known South African sayings to connect with your audience. “Heita, my chommie, let’s have a lekker braai” might be weird to foreigners, but it is something that locals will understand.
- Visual References: Use local landmarks like the Soweto Towers or Table Mountain to create a sense of attachment, familiarity, or local pride.
- Humour With A Local Flavour: South Africans love a good laugh and have a unique sense of humour. Tap into this to come up with a witty tagline that will leave a smile on their faces.
Designs For That Fleeting Glance
With our busy roads and errant drivers, you will only have a few seconds to make an impression on motorists and their passengers as they whizz past your billboard. Here are some great strategies to employ to get the most attention:
- Bold Visuals: Use visual cues with a South African flavour that will resonate with your target audience.
- Short And Sweet: Only a few carefully selected words are needed. Clear and to the point, and associated with your brand identity.
- Embrace Our Rainbow Nation: Use our nation’s bold colours to stand out against boring highway backgrounds.
- Tap Into Emotions: Try a thought-provoking message that pulls on the viewer’s heartstrings.
- Create Surprise or Intrigue: Spark curiosity with unusual visuals or messages that will make your target audience take notice.
- Encourage Interaction: Use language that invites the viewer to engage with your brand – social media hashtags, competitions, and special offers are good ideas.
Ready for billboard advertising that speaks to the nation? Contact Face First Media today and make the most of our expert insights, tactical abilities, and personalised service to make the most of your billboards.
