LED billboards continue to rise in popularity as more and more marketers realise the immense value of this advertising medium. Our outdoor advertising company will tell you that while this form of advertising has vast potential, it also comes with some challenges that must be overcome.
In this blog post, we will take a closer look at the hidden hurdles of outdoor LED billboard permits and how best to navigate this process in South Africa.
Guidelines And Regulations
In South Africa, municipal bylaws generally govern the size, placement and maintenance of billboards. These laws can differ from region to region. In general, however, a billboard is defined as an advertising sign larger than 4.5m square and supported by a freestanding structure.
Before any billboard can be erected, the local municipality must be consulted. Permission can be refused if the billboard will negatively impact the surrounding area. The application process includes completing the required documentation and paying the stipulated fee.
The Advertising Standards Authority also ensures that the content complies with South African advertising standards and ethics.
Challenges In Obtaining Permits
The major challenge is often the length of the process. The application has to circulate through various departments and authorities, which can result in delays. Zoning restrictions are also a frequent stumbling block if your application area has limitations on the size and placement of billboards.
Environmental Impact Assessment (EIA)
The South African Manual for Outdoor Advertising Control (SAMOAC) stipulates that an EIA must be undertaken for all outdoor advertising larger than 36 square meters in size. This is to determine the potential visual impact of the billboard on the surrounding area, the impact on traffic safety, and its possible impact on local wildlife. Environmental experts must carry out this assessment, and it can be a costly and time-consuming process.
Two Tips For Stress-Free Permit Approval
- Start the process early. It can take time, and delays can derail your advertising campaign.
- Call in the experts. Working with an outdoor advertising company familiar with the process can prevent headaches.
If you are worried about obtaining permits for your next digital LED billboard, it is time to contact Face First Media. We are a top outdoor advertising company with the knowledge and skills to guide you through the process.
