As we head into the new year, your business has the opportunity to ramp up its interactive outdoor marketing strategy to start the new year strong. This can be achieved through outdoor advertising, including billboards and digital billboards.
Let’s take a look at three key tactics that you should keep in mind to ensure your 2024 marketing campaign is powerful.
Billboards have come a long way from being simple static displays and are now data-driven powerhouses. As such, you can leverage a variety of analytics to understand the effectiveness of your marketing efforts, allowing you to refine your strategy accordingly.
Some metrics to measure include impressions, engagements, and conversion rates.
Impressions give an idea of how many times your billboard is viewed, providing insight into the reach of your campaign.
Engagements measure how many individuals might have interacted with the billboard content beyond just looking at it, helping you understand the appeal of your content and its ability to resonate with your target audience.
Conversions, the holy grail of marketing, measure the actual impact of your advertising campaign on sales.
By connecting the dots between these three metrics, you can measure the true return on investment of your advertising campaign.
Integrate Your Campaign
The advertising landscape is cluttered, so integrating your outdoor advertising campaign with other aspects of your marketing efforts is essential to amplify the impact and ensure a more cohesive brand narrative.
Linking your outdoor advertising efforts to things like mobile ads, radio and TV ads, and your online ad campaign can ensure cross-channel integration that keeps your brand top of mind across various touchpoints.
The multi-sensory approach that these different media afford can enhance brand recall, encourage more enthusiastic engagement, and increase the likelihood of conversions.
Interactivity is one of the most important aspects of modern marketing campaigns. Thanks to the ability to integrate your outdoor advertising campaign with a variety of online and digital tools, you can provide multiple avenues for customers to engage with your brand.
Examples include dynamic content on digital billboards, time-sensitive promotions, and targeted messaging for certain customer groups.
Using QR codes can provide a seamless transition from physical media, such as a billboard, to the digital realm and encourage audience interaction. This allows audiences to gain access to exclusive content like promotions or navigation to the nearest store.
You could also include things like social media tags that allow passive viewers to become active participants in your brand’s narrative.
To take advantage of interactive outdoor marketing opportunities in 2024, contact us at Face First Media today. We have a variety of billboards and digital billboards available that you can use to boost your brand’s reach.