With spring in full bloom, it is the perfect time for businesses to harness the power of outdoor advertising and capture the attention of their target audience. Whether promoting a new product, running a special offer or simply aiming to boost your brand awareness, spring is a time for fresh new ideas and renewals.
In this blog, we will explore some top tips guaranteed to reap results as we head into the most lively season of the year.
Embrace This Season of Freshness and Vitalisation
Draw inspiration from the colours of spring when planning your next outdoor advertising campaign. Think of pastel colours, shades of green, blooming flowers and crystal-clear blue skies when trying to get into the spirit of the season. Aligning your advertising with the season can help it resonate more with both existing and prospective customers alike.
Spring Promotions and Special Offers
Think about how your product or service best aligns with this energised new season. Offer some limited-time or limited-quantity promotions or special deals highlighting these unique features to get your customers to “spring” into action.
Make It Memorable
People are bombarded with advertising all day long, from social media ads to digital billboards, so you will need to stand out from the crowd to make an impact. Discuss your requirements with the team at Face First Media to develop an idea that will pack a punch and turn heads.
Make It Easy To Engage
The easier it is for your customers or potential customers to engage with you, the more likely they will. For example, most people walk around with their phones in hand, so adding a “clickable” element to your ads can make all the difference. Think QR codes, short URLs, obvious social media handles, easy toll-free numbers, WhatsApp lines and NFC tags to open your website or prompt a download of your app.
Consistency Across Channels
Replicate your spring outdoor campaign across all your channels to create a sense of reliability and trust in your brand. This could include emails, social media, TV, radio and newspaper advertising.
For expertise and top tips for all your outdoor advertising needs, contact Face First Media today. We have decades of experience and offer personalised service to ensure maximum reach for your advertising campaign. Let us help you get seen today!