Out-of-home (OOH) advertising is all around us, from billboards on the highways to adverts on buses and even digital screens in shopping centres. Before you jump in and join this advertising strategy, you will be sure to be wondering just how effective it is.
In this blog post, we will take a look at some interesting stats that will give you some perspective on just how much impact this form of advertising has.
OOH Advertising Is A Growing Trend
In South Africa, there continues to be significant growth in the OOH advertising market. It is predicted that this segment of the market will continue to grow steadily at an annual rate of 2.4% until 2025. The reason for this ongoing upward trend has a lot to do with this industry’s adaptability when faced with a changing market.
Another factor that makes this advertising option so successful is its ability to reach so many different types of people simultaneously. Not only that, surveys show that over 80% of people can remember the contents of OOH adverts that they saw over four weeks ago.
There is also evidence that, in general, people have a favourable opinion of out-of-home ads and don’t mind seeing them as they are out and about. This is very positive when compared to the fact that over 40% of these same people find online adverts annoying.
Lastly, it has also been found that OOH adverts are far more likely to be remembered than print ads, social media, and podcast ads, as well as TV and live streaming campaigns.
It is not surprising, therefore, to note that OOH accounts for over 5% of global advertising spend, beating out both print and radio ads.
Bang For Your Money With Billboards
Many companies have opted out of billboard advertising as they consider the cost to be too high. However, statistics show that money spent on this advertising medium has one of the best returns on investment.
It is estimated that there are over 13,500 billboards dotted around the county (for obvious reasons, mostly in high-traffic urban areas). Companies are making use of this form of OOH advertising for the following reasons:
- Extensive reach
- Cost-effective way of reaching your target audience
- Flexible and updatable
- Best builder of brand awareness
- Works 24/7 365
Contact Face First Media today to find out how we can put your brand on the map with effective out-of-home advertising.
