Evaluating your marketing campaign at the beginning of a new year is not just a great idea but will also provide you with a strategic advantage to keep ahead of the competition.
To help you plan, we have compiled this handy list of the top outdoor advertising trends we anticipate will unfold in 2024 to provide you with new, innovative ways to promote your brand.
Augmented Reality Takes Centrestage
In 2024, we will see an increase in the use of Augmented Reality in all types of advertising. Touchscreen displays, QR codes, and increased interactivity will enable audiences to engage with ads in unique ways. Brands that take the time to create immersive and memorable interactions for their audience will build better connections and increase loyalty and trust.
Data Analytics To Drive Your Campaign
Attention to audience analytical data will be vital to keeping your campaign on track. Better insights into your audience’s wants and needs will allow you to tailor your advertising campaign for maximum impact.
Continued Focus On Sustainability
Caring for our planet and reducing carbon footprints is at the forefront of everyone’s mind. Strategies such as solar power, eco-friendly materials, and energy-saving designs will be vital to helping you align your brand with sustainable practices, and this will resonate well with your environmentally conscious audience.
Local Targeting With Geo-Fencing Technologies
Geo-fencing is emerging as an effective tool for local audience targeting. Businesses can define virtual boundaries, delivering contextually relevant content to users within a specific geographical area. This type of precision ensures that your outdoor advertising efforts are directed to your local audience’s particular interests and needs.
Utilising Social Media Interaction To Boost Your Reach
The collaboration between outdoor advertisements and social media marketing is growing. In 2024, we will see further alignment, and campaigns will focus on easy integration with social platforms, encouraging users to share, engage, and themselves become brand advocates. This interconnected approach will expand the reach and impact of outdoor campaigns.
Contact Face First Media today to take advantage of our expert insights, tactical abilities, and personalised service to elevate your marketing campaign to new levels in 2024. We are at the forefront of the latest trends, making us your first choice in the outdoor advertising industry.