Outdoor Media Trends For 2020
Outdoor advertising, better known as Out-of-home (OOH), keeps on evolving and 2020 promises smarter advertising, more storytelling and better integration. Four big trends for outdoor media in 2020 include: Audience Targeting Outdoor advertising has always been a highly effective medium for targeting a specific audience. This is a trend that keeps on evolving […]
Outdoor Advertising Set to Overtake Newspaper Ads
Out-of-home (OOH) or outdoor advertising is set to overtake newspaper ad sales in 2020. This is according to GroupM data seen by the Financial Times. According to data, this segment accounts for about 6.5 per cent of the $600bn global advertising market. According to estimates from GroupM advertisers will spend $40.6 billion on […]