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Privacy Policy

1. Introduction

Face First Media respects your privacy and is committed to processing personal information lawfully, reasonably and securely.

This Privacy Policy explains how we collect, use, store, disclose and protect personal information when you:

  • visit our website;
  • submit an enquiry;
  • request a media pack or quotation;
  • enquire about billboard advertising;
  • submit a landlord or property enquiry;
  • subscribe to communications;
  • communicate with our team; or
  • otherwise interact with Face First Media.

2. Personal information we collect

Depending on how you interact with us, we may collect the following information.

Contact and identification information

This may include:

  • full name;
  • email address;
  • telephone or mobile number;
  • job title;
  • company name;
  • business address; and
  • preferred method of communication.

Enquiry information

This may include:

  • enquiry type;
  • campaign objectives;
  • target audience;
  • geographic requirements;
  • budget range;
  • proposed campaign dates;
  • requested billboard sites or structures;
  • messages and correspondence; and
  • information needed to prepare a quotation or recommendation.

Landlord and property information

Where you submit a property enquiry, we may collect:

  • property address or location;
  • property-owner details;
  • title-deed or ownership information where required;
  • property photographs;
  • maps, plans and coordinates;
  • zoning and land-use information;
  • road visibility and access information; and
  • information necessary to assess engineering or commercial feasibility.

Please do not submit another person’s personal information unless you are authorised to do so.

Newsletter and marketing information

This may include:

  • your name and email address;
  • subscription preferences;
  • marketing consent records;
  • the date, time and source of your subscription;
  • communications opened or links clicked, where this functionality is provided by our newsletter platform; and
  • records of opt-outs or objections.

Website and device information

When you use our website, we may collect certain technical and website-usage information automatically, including:

  • internet protocol address;
  • browser type;
  • device type;
  • operating system;
  • approximate location derived from your IP address;
  • pages visited;
  • links clicked;
  • referring website;
  • date and time of access;
  • session information;
  • cookie or similar technology identifiers;
  • Google Analytics client and session identifiers;
  • website interactions and analytics events, such as page views, link clicks and successful form submissions;
  • information about how you arrived at and used the website; and
  • technical, device and interaction signals processed through Google reCAPTCHA for spam, fraud and abuse prevention.

Communications

We may retain records of:

  • emails;
  • telephone-call notes;
  • form submissions;
  • meetings;
  • quotation discussions; and
  • other business correspondence.

Advertising artwork and business material

Where relevant, we may process:

  • logos;
  • brand assets;
  • advertising artwork;
  • campaign copy;
  • product or service information; and
  • contact details contained in supplied creative material.

Special personal information

We do not generally require special personal information through the website.

Please do not submit sensitive information relating to health, biometric data, religion, political views, trade-union membership, criminal allegations or similar matters unless it is genuinely necessary and we have requested it.

3. How we collect personal information

We may collect information:

  • directly from you;
  • through website forms;
  • through website forms, email or telephone;
  • when you request a quotation;
  • when you subscribe to communications;
  • through cookies and analytics tools;
  • from your employer, agency or authorised representative;
  • from property records, public sources or municipal information;
  • from business partners or service providers; and
  • from publicly available professional or business directories.

Where information is not obtained directly from you, we will process it only where permitted by law.

4. Purposes for processing information

We may process personal information to:

  • respond to enquiries and requests;
  • identify the appropriate person or department to assist you;
  • prepare quotations, site recommendations and media proposals;
  • provide media packs, rate information and site-availability reports;
  • assess properties for billboard or digital-screen structures;
  • communicate with agencies, advertisers, landlords and suppliers;
  • manage campaign, production, installation and reporting processes;
  • administer contracts and business relationships;
  • provide proof-of-performance information and campaign reporting;
  • manage newsletter and marketing subscriptions;
  • improve our website, services and customer experience;
  • understand website usage and campaign interest;
  • protect our website, systems, personnel and business;
  • detect fraud, abuse or security incidents;
  • comply with legal, regulatory, tax and accounting obligations;
  • establish, exercise or defend legal rights;
  • maintain business and compliance records; and
  • perform other purposes that are compatible with the reason the information was originally collected.

5. Lawful grounds for processing

Depending on the circumstances, we may process personal information because:

  • you have consented;
  • the processing is necessary to respond to your request;
  • the processing is necessary before entering into a contract;
  • the processing is necessary to perform a contract;
  • we must comply with a legal obligation;
  • the processing protects a legitimate interest of you or another person;
  • the processing supports our legitimate business interests without unjustifiably affecting your rights; or
  • the information has deliberately been made public or is lawfully available from a public record.

Where we rely on consent, you may withdraw that consent. Withdrawal does not affect processing that took place lawfully before consent was withdrawn.

6. Whether information is mandatory

Providing personal information through the website is generally voluntary.

Certain information may be required for us to respond properly, prepare a quotation, assess a property or enter into an agreement.

Where required information is not supplied, we may be unable to:

  • respond to an enquiry;
  • recommend suitable sites;
  • prepare an accurate proposal;
  • assess a property;
  • provide requested resources; or
  • conclude or perform an agreement.

Required fields should be clearly identified on the relevant form.

7. Cookies and similar technologies

Our website uses cookies, tags and similar technologies to support website functionality, protect our online forms and understand how visitors use the website.

Cookies are small files stored on a visitor’s device. They may be used to distinguish between visitors and sessions, maintain security, process forms and collect information about website usage.

Essential and security technologies

These technologies support the operation and security of the website. They may be used for:

  • core WordPress functionality;
  • website and session security;
  • processing and validating form submissions;
  • preventing spam, fraud and automated submissions; and
  • maintaining website reliability.

Our forms use Google reCAPTCHA to help distinguish genuine users from automated systems. reCAPTCHA may process technical and interaction information and may place or access cookies, including the `_grecaptcha` cookie, where required for security and risk analysis.

Disabling these technologies may affect the operation of website forms or other security-related features.

Analytics cookies

We use Google Analytics to understand how visitors find and use our website and to assess website performance.

Google Analytics may collect information such as:

  • pages visited;
  • links clicked;
  • referral sources;
  • the date, time and duration of visits;
  • browser and device information;
  • approximate geographical location;
  • website interactions and events; and
  • session and visitor identifiers.

Google Analytics may use first-party cookies, including _ga and cookies beginning with _ga_, to distinguish between visitors and website sessions.

We use this information in an aggregated manner to improve the website, its content, navigation and performance. We do not intentionally send names, email addresses, telephone numbers, form messages or other directly identifying form information to Google Analytics.

Google Tag Manager

We use Google Tag Manager to manage and deploy website measurement tags, including Google Analytics.

Google Tag Manager does not ordinarily place analytics cookies itself. The cookies and information collected depend on the individual tags configured through it.

We do not intentionally configure Google Tag Manager to collect or transmit personal information entered into our enquiry or newsletter forms.

Advertising and functionality cookies

We do not currently use cookies or pixels for personalised advertising, behavioural advertising or cross-site tracking.

We also do not currently use embedded maps, live-chat services or embedded video features that place additional functionality cookies.

If these services are introduced in future, we will update this Privacy Policy and implement any additional notices or consent measures that may be required.

Managing cookies

We do not currently provide an on-site cookie-preference or cookie-management tool.

You can control, restrict or delete cookies through your browser settings. You may also use browser privacy features or tools provided by Google to limit Google Analytics processing.

Blocking or deleting certain cookies may affect website measurement, form security or the operation of some website features.

8. CRM, website and service providers

We currently use service providers and website technologies for:

  • website hosting and maintenance;
  • website design and functionality through WordPress and Elementor Pro;
  • website forms through Gravity Forms;
  • search-engine configuration through Yoast SEO;
  • website analytics through Google Analytics;
  • tag management through Google Tag Manager;
  • form security and spam prevention through Google reCAPTCHA;
  • email delivery;
  • cloud storage;
  • printing and production;
  • engineering or property assessments;
  • accounting and administration; and
  • legal or professional advice.

These providers may process information only for authorised purposes and must be subject to appropriate confidentiality, security or contractual obligations.

9. Sharing personal information

We may share personal information with:

  • authorised Face First Media employees and representatives;
  • related operational or manufacturing businesses;
  • website, CRM, hosting and IT providers;
  • production, printing and installation contractors;
  • engineers, town planners and other property professionals;
  • landlords, agencies or advertisers where necessary for a campaign;
  • professional advisers, auditors and insurers;
  • regulatory, municipal or law-enforcement authorities;
  • a purchaser or successor where part of the business is sold or reorganised; and
  • other parties where you have consented or the law permits disclosure.

We do not sell personal information.

10. Transfers outside South Africa

Some technology, CRM, analytics, cloud-storage, email or service providers may store or process information outside South Africa.

Where personal information is transferred internationally, we will take reasonable steps to ensure that the transfer complies with section 72 of POPIA. This may include relying on:

  • an appropriate foreign privacy law;
  • a binding agreement providing adequate protection;
  • your consent;
  • contractual necessity; or
  • another lawful basis recognised by POPIA.

11. Security

We use reasonable technical and organisational safeguards designed to protect personal information against:

  • loss;
  • damage;
  • unauthorised destruction;
  • unlawful access;
  • alteration;
  • disclosure; and
  • misuse.

Measures may include access controls, passwords, security software, backups, staff confidentiality requirements, service-provider agreements and restricted access to business systems.

No internet-based system can be guaranteed to be completely secure. Users should avoid submitting unnecessary or highly sensitive information through ordinary website forms or email.

Where there are reasonable grounds to believe that personal information has been accessed or acquired by an unauthorised person, we will investigate and take the notification and remedial steps required by applicable law.

12. Retention of information

We retain personal information only for as long as reasonably required for:

  • the purpose for which it was collected;
  • an ongoing business relationship;
  • contractual obligations;
  • legitimate operational needs;
  • legal, regulatory, accounting or tax obligations;
  • dispute resolution;
  • fraud prevention; or
  • the establishment, exercise or defence of legal claims.

Information may be retained in backups for a limited period after deletion from active systems.

When information is no longer required, we will delete, destroy or de-identify it where reasonably practicable.

13. Direct marketing

We may send newsletters, company news, site updates, media information or promotional communications where:

  • you have consented;
  • you are an existing customer and the communication is permitted by law;
  • the communication is otherwise lawfully permitted; or
  • it is a direct business communication that does not constitute unsolicited electronic direct marketing.

Marketing consent will not be treated as a condition for submitting a general enquiry.

You may unsubscribe at any time by:

  • using the unsubscribe option in the communication;
  • replying with an opt-out request; or
  • contacting info@facefirstmedia.co.za.

Once you opt out, we may retain limited information on a suppression list to ensure that your preference is respected.

Service, contractual, billing, security and enquiry-related communications are not marketing messages and may still be sent where necessary.

14. Your rights

Subject to POPIA and other applicable laws, you may have the right to:

  • ask whether we hold personal information about you;
  • request access to that information;
  • ask us to correct inaccurate or incomplete information;
  • ask us to delete information that we are no longer authorised to retain;
  • object to certain processing;
  • object to direct marketing;
  • withdraw consent;
  • request information about the identity of third parties who have accessed your information where applicable;
  • lodge a complaint with the Information Regulator; and
  • request records in accordance with the Promotion of Access to Information Act.

We may request proof of identity before processing a request.

Certain requests may be refused or limited where retention or disclosure is required or permitted by law.

15. Children’s information

The website is intended primarily for businesses, advertising professionals, property owners and adults acting in a professional capacity.

We do not knowingly collect personal information from children through the website without the involvement or authorisation of a parent or competent person.

A person under 18 should not submit personal information through the website without appropriate adult permission.

16. Social media

When you interact with Face First Media through Facebook, Instagram, TikTok or another social platform, the relevant platform may process personal information independently under its own privacy terms.

Information you publish publicly on social media may be visible to other users.

17. Third-party websites

Our website may contain links to third-party websites or embedded services.

Face First Media is not responsible for the privacy or security practices of third-party websites. Users should review the privacy policy of each external service they use.

18. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in:

  • legal requirements;
  • our services;
  • website functionality;
  • service providers;
  • technology; or
  • internal data-processing practices.

The current version will be published on the website with the revised “Last updated” date.

19. Contact us

Questions, requests or concerns regarding this Privacy Policy may be directed to:

Face First Media
Email: info@facefirstmedia.co.za
Telephone: 033 413 2439

Last Updated: July 2026