OOH for Effective Frequency and Reach
Outdoor advertising, better known as Out-of-home (OOH), increases consumers’ interaction with a brand and is likely to compel them to act. In advertising effective frequency refers to the number of times a consumer must be exposed to an advertising message before a response is made, according to Wikipedia. In marketing, there is the Rule […]
Targeting Specific Audiences Through Outdoor Advertising
Outdoor advertising, better known as Out-of-home (OOH), has always been a very effective medium for targeting a specific audience. Audience targeting is one of the big trends for 2020 and it’s becoming even easier to reach exactly who you want and when you want. In today’s hyperconnected world it has, however, become more […]