The Lasting Impact of OOH
Out-of-home advertising (OOH) has seen exponential growth in the past decade whereas other traditional media have seen significant declines. The growth in OOH has been largely attributed to people spending more time outdoors and the fact that OOH can’t be switched off. OOH has a physical presence and unlike TV, radio and even new technologies […]
OOH: The Impact Of COVID-19 And New Opportunities
The coronavirus pandemic has brought the world to a standstill and out-of-home advertising (OOH) is one of the industries that is expected to bear the brunt of this. COVID-19 has brought about curfews, quarantines and lockdowns in many countries worldwide. In OOH terms this means people are confined to the indoors and are requested to […]