So What’s All The Hype About OOH Advertising?
One of the stand out stars in the advertising world is out-of-home advertising, or OOH advertising for short. This type of advertising includes a wide range of promotions that customers and potential customers will see outside of their homes. Such things as billboards (static and digital), adverts on buses, posters, bus shelters, train stations and […]
How Does OOH Advertising Satisfy The Promotion Part Of Your Marketing Campaign?
When choosing the marketing strategy for your organisation, a good place to start is to be reminded of the four basic principles of marketing. They are also known as the 4 Ps: product (or service), place, price and promotion. The one of interest to us here is promotion. Promotion includes activities such as advertising, public […]