Outlasting The Online Boomers – Billboard Advertising Stands Strong
We’ve been hearing about the online market booming during recent lockdowns both locally and internationally. And yes, it’s true, with consumer movement restricted in recent months, mobile phone activity and online shopping and marketing has increased. As a business owner, you may be wondering if your investments in billboard advertising are still worth it. The […]
Why Billboard Advertising Works And How To Make Yours More Effective
We’ve all done it. At some point in our lives (in fact, many points), we’ve looked at billboards, sometimes stared for a good few seconds, appreciating the attractive pictures, clever puns or humour. As motorists, passengers, or shoppers entering a mall, we not only see billboards, but we pay attention to them. We linger a […]
Should Advertisers Increase OOH Spend In 2021?
After the shock of 2020, advertisers are understandably dubious about increasing their OOH advertising spend. As markets are re-opening and becoming more dynamic in 2021, it is now a crucial time to take advantage of practical and effective marketing opportunities, especially when it comes to OOH and DOOH. Firstly, numerous OOH companies are still recovering […]
Advantages Of DOOH Programming Advertising
The digital age of billboards has arrived. This, however, doesn’t mean that billboard advertising has gone stale – in fact, it is now a very cost-effective and highly targeted form of advertising, which is a lot more effective than the static billboards that formed a ubiquitous part of our lives over the last 13 decades. […]
What Is DOOH Programming Advertising?
Over the last thirteen decades, billboards, or as it is known now, Out of Home (OOH) advertising has played a huge role in the advertising landscape. They were relatively cheap, highly effective, and was a ubiquitous part of the landscape in most countries. Now, in the digital age, we have progressed to Digital Out of […]
Future DOOH Trends to Hit the Right Targets
Even though DOOH (Digital Out of Home) advertising has been around for some time, it took some effort to hone in on the most effective ways to employ it. What has become noticeably clear, is that DOOH is here to stay, and it just gets more sophisticated as time goes on and new technologies develop. […]
Why Top Marketers Love OOH Advertising
Marketers struggle at the best of times to fit their campaigns into their advertising budgets. Recently, online advertising has become the norm, but it is not as effective as one may think! It can be frustrating. Ad blockers are all the rage, and even though a lot of money is spent on creating very creative […]
Is There Still Space for OOH in A DOOH Market?
With the advent of Digital Out of Home advertising, the usual static Out of Home advertising seems that have taken a little bit of a knock in the industry. OOH advertising is usually a billboard that does not include movement, other than to display an image. DOOH involves digitization that can be managed from a […]
Outdoor Advertising as A Social Channel
Outdoor advertising may be seen by some as a separate world from digital advertising, but this is not the case as it has become a social channel. Digital advertising has grown exponentially over the last decade causing a shift in attention and budget allocation from outdoor advertising. It however soon became clear that consumers’ attention […]
The Distinctive Differences Between OOH and DOOH
Much has been written about DOOH and OOH lately. The question is often what the distinctive differences between the two are, and which of these to choose for your outdoor advertising campaign. Firstly, before DOOH, we had OOH. OOH stands for Out of Home advertising. This includes mostly static billboards that are stationed in areas […]