How To Use Billboards To Ride The Current Events Wave
In an ever-changing advertising landscape, staying relevant and keeping your audience engaged can be tricky. One way you can do this on an ongoing basis is to take advantage of current events. In this way, you can find ways to inject freshness and relatability into your advertising campaign. Let us look at how businesses can […]
Outdoor Advertising: A Solution For Economic Recovery
In times of economic uncertainty, many businesses find themselves at a crossroads, trying to choose the best way to navigate the uncertain times ahead and put themselves on the road to economic recovery. There might be talk of slashing the advertising budget, but research shows this generally does more harm than good. One valuable solution […]
How Digital Billboards Can Help Small Businesses Grow
It is estimated that between 30% and 50% of small businesses fail to thrive in the South African economy. Multiple factors contribute to this alarming figure, including a lack of skills and a lack of information. Another integral cog in the wheel of success is paying attention to advertising. Gone are the days when you […]
Spring Outdoor Advertising Tips That Will Get Results
With spring in full bloom, it is the perfect time for businesses to harness the power of outdoor advertising and capture the attention of their target audience. Whether promoting a new product, running a special offer or simply aiming to boost your brand awareness, spring is a time for fresh new ideas and renewals. In […]
Green Marketing: 4 Advantages Of Sustainable Advertising
In a time when every organisation wants to show their commitment to reducing its environmental impact, sustainable practices are now shifting to all areas, including responsible marketing practices. Therefore, it is no surprise that the term “green marketing” has emerged, referring to the shift in focus to promoting eco-friendly products and practices. This trend finds […]
3 Prime Locations for Digital Billboard Advertising
Digital billboards are not a new phenomenon; however, the team at Face First Media is constantly coming up with new ways for you to harness the power of this form of promotion. The billboard’s placement is crucial to its success, as the information it portrays needs to be put in front of the right people, […]
Synergising Social Media & Digital Billboards for Effective Marketing
With consumers constantly switching devices and media platforms in search of more stimulating content, leveraging the power of social media and digital billboards can be a highly effective marketing strategy for businesses wanting to keep up with their customers. Here’s some helpful advice from South Africa’s DOOH experts on how you can create a comprehensive […]
3 Reasons Why Digital Billboards Deserve Your Confidence
As the world steadily gravitates towards digital media for a variety of purposes, it’s essential that your business follows suit. If not, you run the risk of being left behind in a rapidly evolving marketing landscape where your competitors are surging ahead with the assistance of sophisticated digital tech tools and design innovation. If you’ve […]
From Billboard Design To Conversions: This Is How Advertising Increases Sales
South African ad spend is expected to reach R34.9 billion this year, proving that companies have faith in the power of ads. However, if you’re still struggling to see advertising’s crucial role in increasing sales for businesses, Face First Media is here with some clarity. From effective billboard design to generating leads, here are some […]
Mid-Year OOH Marketing Evaluation: Are Your Strategies on Track?
So you’ve decided to invest in digital out-of-home ads this year, but now you’re eager to know if it’s working. What steps do you take? Evaluating an out-of-home (OOH) advertising strategy is essential to ensuring its effectiveness and return on investment. If you’ve used outdoor marketing, here are some key factors to consider when evaluating […]