Digital Out Of Home Marketing 2022 Trends
Over the years, we have seen a considerable increase in the popularity of alternative marketing methods such as digital marketing aimed at targeting audiences from anywhere, anytime. And while this method has proven effective, it does not quite deliver the same results that digital out-of-home (DOOH) marketing has proven recently. But first, what exactly is […]
Top Reasons To Consider Outdoor Media For Brand Exposure
Outdoor advertising is a highly-effective way to market your business to an audience. What was once thought a dying form of advertising has proved its effectiveness and continues to be a popular solution for increased brand awareness. While digital marketing came in swinging over the past few years, this form of marketing has proven to […]
How To Choose The Best OOH Placements
OOH media includes advertising tools such as wallscapes, billboards and posters. While some may consider this form of advertising ‘out of date’, you’ll be amazed at the incredible results you can achieve through OOH advertising, especially when you pay careful attention to the placement! In this article, we’ll give you five factors to consider when […]
Are 3D Billboards The Future Of Advertising?
Billboard advertising has been exceptionally popular for decades and is a highly effective tool that allows you to capture the attention of thousands of people. In recent years we have seen adaptations and technological improvements of the traditional printed billboard, with digital billboards increasing in popularity. But most recently, a new billboard phenomenon has been […]
Your Guide To How Billboard Advertising Works
Yes, billboards are larger than life and appear overpowering and maybe a bit intimidating. But if you are keen to get your brand noticed and remembered by zillions of people, there is no better way than billboard advertising. If you haven’t ventured into this space yet due to a fear of how it works, this […]
Three Compelling Reasons Why Billboards Are Still Effective In 2022
You may have recently heard the words ‘digital boom’ or ‘online marketing explosion’ mentioned in the media. So as we find ourselves in the centre of this digital era, are outdoor billboards still effective? Is out of home advertising still worth spending your budget on when the media is telling us that most South Africans […]
So What’s All The Hype About OOH Advertising?
One of the stand out stars in the advertising world is out-of-home advertising, or OOH advertising for short. This type of advertising includes a wide range of promotions that customers and potential customers will see outside of their homes. Such things as billboards (static and digital), adverts on buses, posters, bus shelters, train stations and […]
How Does OOH Advertising Satisfy The Promotion Part Of Your Marketing Campaign?
When choosing the marketing strategy for your organisation, a good place to start is to be reminded of the four basic principles of marketing. They are also known as the 4 Ps: product (or service), place, price and promotion. The one of interest to us here is promotion. Promotion includes activities such as advertising, public […]
Out Of Home Advertising Is Suitable To Achieve Your Business Goals
In a world filled with different advertising mediums, choosing the best medium for your products, services, and brand would be wise. Out of home (OOH) advertising is one of the many ways you can reach potential clientele. Exposure, Exposure, Exposure! With strategically placed advertising destinations, it is evident that your brand will reach various consumers. […]
Why Should You Utilise Out Of Home Advertising?
There are many types of advertising possibilities available to business owners. However, some are more effective than others and yield more interactions with clients and foot traffic in your store or online platform. Why not create a familiarity among the population who encounter your OOH advertising? This will keep you relevant, talked about, and on […]