Outdoor Marketing Tactics To Start The New Year Strong
As we head into the new year, your business has the opportunity to ramp up its interactive outdoor marketing strategy to start the new year strong. This can be achieved through outdoor advertising, including billboards and digital billboards. Let’s take a look at three key tactics that you should keep in mind to ensure your […]
Measuring The Metrics Of Your Digital Billboard Campaign
Here at Face First Media, we offer the latest in LED and digital billboards to boost your advertising campaign and take it into the future. Luckily, there are some helpful metrics available with digital out-of-home ads that can assist you in evaluating the effectiveness of your digital billboard advertising campaign. Impressions The first thing you […]
Dodge These 5 Digital Billboard Blunders
In this digital marketing age, using digital billboards is a popular marketing option. The impact of a well-designed billboard is immense; however, not paying attention to some key factors can lead to a costly failure. To ensure you get the best return on your investment for this form of digital marketing, here are some top […]
How To Use Billboards To Ride The Current Events Wave
In an ever-changing advertising landscape, staying relevant and keeping your audience engaged can be tricky. One way you can do this on an ongoing basis is to take advantage of current events. In this way, you can find ways to inject freshness and relatability into your advertising campaign. Let us look at how businesses can […]
Spring Outdoor Advertising Tips That Will Get Results
With spring in full bloom, it is the perfect time for businesses to harness the power of outdoor advertising and capture the attention of their target audience. Whether promoting a new product, running a special offer or simply aiming to boost your brand awareness, spring is a time for fresh new ideas and renewals. In […]
3 Prime Locations for Digital Billboard Advertising
Digital billboards are not a new phenomenon; however, the team at Face First Media is constantly coming up with new ways for you to harness the power of this form of promotion. The billboard’s placement is crucial to its success, as the information it portrays needs to be put in front of the right people, […]
From Billboard Design To Conversions: This Is How Advertising Increases Sales
South African ad spend is expected to reach R34.9 billion this year, proving that companies have faith in the power of ads. However, if you’re still struggling to see advertising’s crucial role in increasing sales for businesses, Face First Media is here with some clarity. From effective billboard design to generating leads, here are some […]
Mid-Year OOH Marketing Evaluation: Are Your Strategies on Track?
So you’ve decided to invest in digital out-of-home ads this year, but now you’re eager to know if it’s working. What steps do you take? Evaluating an out-of-home (OOH) advertising strategy is essential to ensuring its effectiveness and return on investment. If you’ve used outdoor marketing, here are some key factors to consider when evaluating […]
Designing for the Big Screen: The Importance of Contrast in Billboard Design
Designing a billboard is not the same as designing any other form of advertising. Unlike smaller print ads or online banners, billboards are viewed from a distance and require a unique approach to ensure maximum impact. One of the most crucial elements of successful billboard design is contrast. In this blog, we’ll explore the importance […]
Strategies to Increase Brand Awareness Through Interactive Outdoor Marketing
Outdoor advertising is one of the oldest and most effective ways for businesses to increase brand awareness. Now, with the advent of interactive outdoor marketing, companies have the opportunity to take their message to a whole new level. In this blog, we discuss various strategies to increase brand awareness through interactive outdoor marketing. Let’s dive […]