Are 3D Billboards The Future Of Advertising?
Billboard advertising has been exceptionally popular for decades and is a highly effective tool that allows you to capture the attention of thousands of people. In recent years we have seen adaptations and technological improvements of the traditional printed billboard, with digital billboards increasing in popularity. But most recently, a new billboard phenomenon has been […]
From Display To Control Mechanisms: Find Out How Digital Billboards Work
Billboards have been in our history for most of the lifetime of anyone reading this today. There is a lot of emphasis on Television commercials, digital marketing and even social media platforms as the most relevant types of advertising. But billboards have evolved with current technologies and are one of the most effective mediums for […]
Emerging Trends For Out Of Home Advertising In 2022
Over the last two years, consumer behaviour has evolved in ways that no one could have predicted—adapting to new parts of day-to-day life, such as hybrid working methods, changes in how we shop online and consume digital media, and fluctuations in both indoor and outdoor advertising trends. Audiences are becoming wary of the constant bombardment […]
What Are The Different Types Of Outdoor Advertising?
When it comes to marketing, there are two main schools of thought. The first is the ‘tried-and-true’ approach which relies on tested methodologies. The other is ‘disruption for impact’, which uses any available means to garner as much attention as possible. At Face First Media, we believe in a combination of both! Maximising the use […]
Electronic Billboards Are Bringing Sustainability To Advertising
As businesses around the country are becoming more aware of their carbon footprint, they want to take necessary steps to be sustainable, and advertising agencies need to recognise this. Alternative solutions are being provided in terms of packaging, zero waste production efforts and recycling. But how much does the advertising industry contribute to sustainability? Energy-efficient […]
Factors to Consider When Deciding Whether Outdoor Electronic Billboards Are Right For Your Business.
Outdoor electronic billboards and other forms of Digital Out Of Home (DOOH) marketing are an excellent way to maximise your reach over an entire day. It gives you the flexibility to change your message regularly, and overall, it is a greater return on investment than most outdoor marketing methods. In addition, given that we live […]
Advantages Of DOOH Programming Advertising
The digital age of billboards has arrived. This, however, doesn’t mean that billboard advertising has gone stale – in fact, it is now a very cost-effective and highly targeted form of advertising, which is a lot more effective than the static billboards that formed a ubiquitous part of our lives over the last 13 decades. […]
What Is DOOH Programming Advertising?
Over the last thirteen decades, billboards, or as it is known now, Out of Home (OOH) advertising has played a huge role in the advertising landscape. They were relatively cheap, highly effective, and was a ubiquitous part of the landscape in most countries. Now, in the digital age, we have progressed to Digital Out of […]
Future DOOH Trends to Hit the Right Targets
Even though DOOH (Digital Out of Home) advertising has been around for some time, it took some effort to hone in on the most effective ways to employ it. What has become noticeably clear, is that DOOH is here to stay, and it just gets more sophisticated as time goes on and new technologies develop. […]
The Distinctive Differences Between OOH and DOOH
Much has been written about DOOH and OOH lately. The question is often what the distinctive differences between the two are, and which of these to choose for your outdoor advertising campaign. Firstly, before DOOH, we had OOH. OOH stands for Out of Home advertising. This includes mostly static billboards that are stationed in areas […]