DOOH Trends For 2021
Digital out-of-home (DOOH) advertising took a big hit this year due to the COVID-19 pandemic and the subsequent lockdowns across the world. Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained steady growth. It is expected that the OOH industry will fully recover and return […]
Outdoor Media Trends For 2021
Outdoor advertising, better known as out-of-home advertising (OOH) advertising, is set for a major comeback in 2021. The coronavirus pandemic has brought the world to a standstill and OOH is one of the industries that bore the brunt with curfews, quarantines and lockdowns in many countries worldwide. Business, however, seems to be picking up again […]
Dynamic DOOH Campaigns
Digital content that is dynamic, or contextually relevant, ensures that the right information is provided at the right time. Digital out-of-home (DOOH) advertising is the perfect medium due to its agility and dynamic capability. Be Contextual Studies have shown that contextually relevant content increases the effectiveness of a campaign which in turn increases sales and […]
OOH Market Set to Bounce Back In 2021
The coronavirus pandemic will have a severe impact on the global out-of-home (OOH) market, but the sector is set to bounce back in 2021. According to PwC’s Global Entertainment & Media Outlook 2020–2024, the COVID-19 pandemic has accelerated digital disruption by amplifying ongoing shifts in consumers’ behaviour. Digitalisation and DOOH Social distancing and mobility restrictions […]
What Is pDOOH Advertising?
Programmatic digital out-of-home advertising (pDOOH) is expected to transform the industry. pDOOH is the automation of buying and selling digital display advertising. Computer programs are used, and buyers can set certain campaign conditions. This includes the environments in which ads should play and the audience they want to reach. Advertisers can for example request conditions […]
OOH And DOOH’s Return Post-COVID
Advertising is one of the industries that has borne the brunt of the COVID-19 pandemic. Lockdowns across the world led to an immediate drop in advertising spend. Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained steady growth and the COVID-19 pandemic has had a […]
Five Reasons Why OOH Works
OOH (Out of Home) advertising is becoming an increasingly popular medium of advertising. There are many reasons for this change in advertising trends, and understanding what makes OOH advertising work, will help you realize that perhaps it is just what your brand needs. OOH advertising enables your company and brand message to evolve as easily […]
OHH Can Change as Quickly as Consumer Needs Do
There are very few advertising mediums that are as versatile and adaptable as of Out of Home (OOH) advertising. Face First Media is a market leader in OOH and will be there to advise you on what the best ways are to get your brand out there, large, and outdoors. Every product and service differ, […]
Why Visual Advertising and OOH Is So Powerful.
What makes visual advertising, especially Out-Of-Home (OOH) advertising so effective? How can getting a billboard increase brand awareness and why do people respond to it? How do you get your advertisement to attract attention, leave a lasting impression, and in the end persuade a prospective client to act and make the call or buy the product? Are […]
Why OOH Should Be Part of Your Marketing Mix
Out-of-home (OOH) advertising or outdoor advertising, has become much more than a billboard next to the road. OOH and digital out-of-home (DOOH) advertising has become a critical part of the marketing mix. Nowadays OOH and DOOH advertising can pop up pretty much anywhere, including cafes, bars, restaurants, gyms, convenience stores, airports and many other public […]