OOH And Small Business
Out-of-home advertising (OOH) can seem intimidating and out of reach, especially for small businesses, but this is not necessarily the case. OOH advertising shares the same physical space as consumers and allows for high-frequency direct communication with audiences. OOH is not just a billboard next to the road but extends to a mix of products […]
Engaging with Customers Through OOH
We live in the age of disruption and distraction where rapid changes in technology are bringing about significant and permanent change. Out-of-home advertising (OOH) is being described as an effective disruption in the age of distraction. Everyday consumers are bombarded with information from different mediums such as radio, television, social media, and the internet. This […]
The Lasting Impact of OOH
Out-of-home advertising (OOH) has seen exponential growth in the past decade whereas other traditional media have seen significant declines. The growth in OOH has been largely attributed to people spending more time outdoors and the fact that OOH can’t be switched off. OOH has a physical presence and unlike TV, radio and even new technologies […]
Artificial Intelligence Transforming OOH
Out-of-home (OOH) advertising or outdoor advertising, has made it easier for advertisers to capture consumer’s attention in a world that is overloaded with information. DOOH OOH shares the same physical space as consumers which allow for direct communication with them while they are on the move. The rise of digital out-of-home (DOOH) advertising enable […]
OOH and Storytelling
Out-of-home (OOH) or outdoor advertising is one of the oldest forms of advertising but thanks to technology and changing behaviours it remains one of the most successful advertising platforms. Digital Transformation The digital transformation gave rise to digital out-of-home (DOOH) media which includes digital billboards as well as screens that are found in places […]
OOH for Effective Frequency and Reach
Outdoor advertising, better known as Out-of-home (OOH), increases consumers’ interaction with a brand and is likely to compel them to act. In advertising effective frequency refers to the number of times a consumer must be exposed to an advertising message before a response is made, according to Wikipedia. In marketing, there is the Rule […]
Targeting Specific Audiences Through Outdoor Advertising
Outdoor advertising, better known as Out-of-home (OOH), has always been a very effective medium for targeting a specific audience. Audience targeting is one of the big trends for 2020 and it’s becoming even easier to reach exactly who you want and when you want. In today’s hyperconnected world it has, however, become more […]
The Rise of Dynamic Creative Optimisation
Dynamic creative optimisation is nothing new, but it is expected to become the norm with out-of-home (OOH) advertising. Dynamic creative optimization can be defined as technology that creates personalized ads based on data about the viewer at the moment that the ad is served. One of the most common uses of this technology […]
Creativity Is Key with Outdoor Advertising
Out-of-Home (OOH) advertising has been around for many years and has not only gone from strength to strength but is set to overtake newspaper ad sales in 2020. Why Does OOH Still Work? OOH advertising remains one of the most popular advertising types mainly because of its effectiveness and ability to adapt. The growth of […]
Outdoor Media Trends For 2020
Outdoor advertising, better known as Out-of-home (OOH), keeps on evolving and 2020 promises smarter advertising, more storytelling and better integration. Four big trends for outdoor media in 2020 include: Audience Targeting Outdoor advertising has always been a highly effective medium for targeting a specific audience. This is a trend that keeps on evolving […]