Frequently Asked Questions About Billboards

Are billboards effective advertising tools?

Yes, billboards are highly effective at increasing the visibility of your brand, product or service. The main purpose of advertising is to increase the visibility and create an awareness of the brand or promotion. Billboard advertising is a lot more effective than we realise because they are visible virtually everywhere in urban areas. Advertising experts consider billboards one of the most efficient and cost effective advertising media available today. Depending on the location of the billboard, you can also direct a campaign at a desired demographic. For instance, billboards advertising trendy, young apparel can be set up near a university or college to target that specific demographic. People who commute are often stuck in their vehicles and need something to look at. This gives them time to notice your billboard and to memorise the brand. Once a person is familiar with a brand, they are more likely to choose that brand over another. Billboards score very high on the visibility charts, so they are indeed very effective advertising tools.

Are billboards cost effective?

When compared to the cost of a television, radio or print campaign, a billboard is a lot less expensive, while still remaining visible to a large audience. Compared to a television advert which is only visible for around 30 seconds, your billboard will be a permanent fixture that cannot be missed, avoided or switched off, and more people will see it. This means that it is not only a very effective way of advertising, but also highly cost effective.

What is the difference between a digital billboard and a static billboard?

Static billboards are the traditional billboard that we have been seeing for decades. Usually they consist of a large frame with a message printed on a vinyl sheet that is visible to passing traffic. New advances in technology have brought digital billboards to the market. These billboards are similar to television screens – they can display moving images and interchange the images and messages on the board. This means that you can set up an advertising campaign that consist of a few different messages and have them all screened on the same billboard. Digital billboards also light up at night, so they are highly visible at any time of the day.

Should you choose billboard advertising or radio advertising?

Advertisers always debate whether an outdoor campaign would drive better return on investment than radio advertising. Studies prove that billboards outperform radio advertisement when it comes to ROI. While they do drive a similar amount of traffic, a billboard can be a lot less expensive (depending on the location of the billboard). A listener can also turn off a radio ad, while a billboard will always be there to display the message. Most people are also more visually oriented than aurally, especially when driving. This means that even when the radio is turned off, your message is still displayed. Billboards are time-tested and trusted, and still very much used because they provide better return on investment than most other advertising media.

How do billboards perform vs television advertising?

There is an overall misconception that people have too little time to fully absorb the messages displayed by a billboard. Most industry experts will refute this. Modern billboards are designed to catch the eye and to transfer a message within seconds. Television advertisements are brief and is only be seen by certain people, whereas billboards are permanent features that cannot be turned on or off. With the introduction of digital billboards, a short advertisement can be screened virtually in the same way as a television ad, and many people will be exposed to the message. Television advertisements cost a lot to create, and paying for advertising slots on television is much more expensive than investing in a billboard.

Are billboards a good investment?

Billboards have been n to provide a better return on investment than most other advertising media, including radio, print and television. While the cost of a billboard will largely depend on the location of the billboard (the more exposed it is to concentrated amount of traffic, the more expensive they will be), even the more expensive billboards provide excellent return on the investment.