Dynamic DOOH Campaigns
Digital content that is dynamic, or contextually relevant, ensures that the right information is provided at the right time. Digital out-of-home (DOOH) advertising is the perfect medium due to its agility and dynamic capability. Be Contextual Studies have shown that contextually relevant content increases the effectiveness of a campaign which in turn increases sales and […]
OOH Market Set to Bounce Back In 2021
The coronavirus pandemic will have a severe impact on the global out-of-home (OOH) market, but the sector is set to bounce back in 2021. According to PwC’s Global Entertainment & Media Outlook 2020–2024, the COVID-19 pandemic has accelerated digital disruption by amplifying ongoing shifts in consumers’ behaviour. Digitalisation and DOOH Social distancing and mobility restrictions […]