How Minimalistic Billboards Boost Brand Credibility
Billboard advertising is a fast-paced business—literally. It competes for the fleeting attention of passersby who are distracted by traffic, buildings, fellow commuters, and more. It has been found that stripping down designs to their bare minimum is an effective way to grab attention. But how does this translate into boosts for brand credibility? Let us […]
Hidden Hurdles Of Outdoor LED Billboard Permits
LED billboards continue to rise in popularity as more and more marketers realise the immense value of this advertising medium. Our outdoor advertising company will tell you that while this form of advertising has vast potential, it also comes with some challenges that must be overcome. In this blog post, we will take a closer […]
Good ol’ Outdoor Advertising
The medium remains constant, while innovating with technology. One thing for sure is that out of home advertising has remained constant over previous years and the future looks bright, certainly in South Africa. This is testament to the year-on-year OOH growth witnessed across multiple brands. Not only has OOH remained strong as a media touch […]