It is estimated that between 30% and 50% of small businesses fail to thrive in the South African economy. Multiple factors contribute to this alarming figure, including a lack of skills and a lack of information. 

Another integral cog in the wheel of success is paying attention to advertising. Gone are the days when you could start a business and just hope the customers would come. Being seen and heard in our highly competitive market is essential to business success and continued growth.

In this blog, we will explore the role that digital billboards can play in the ongoing success of a small business in South Africa.

Flexible, Fresh Content Updates

Unlike static billboards, digital displays can rotate messages, promotions and adverts, allowing small businesses to keep their content fresh and engaging. Continuously exposing the audience to relevant, up-to-date information goes a long way toward enhancing brand recall. Real-time updates contribute to the impression that the business has its finger on the pulse of what is current and applicable.

It Is A Budget-Friendly Option

One of the main reasons small businesses don’t do enough advertising is their lack of ability to fund expensive options like television or print ads. Digital displays offer a targeted, cost-effective alternative that can result in optimum exposure without breaking the bank.

Maximising Visibility 

By selecting specific locations and timeframes, digital billboards can be the most effective way to help you reach the right people at the right time. This high level of targeting helps maximise your advertising campaign’s persuasiveness while avoiding spending your precious budget on less effective marketing methods.

Monitoring Effectiveness

Once your billboards are in place, measurables such as click-through and conversion rates can be monitored and analysed. Fine-tuning your offering will allow you to continuously tweak the campaign and maximise its effectiveness, providing ongoing opportunities to grow your customer base.

Face First Media can provide multiple solutions to help small businesses grow by offering innovative, affordable, and effective advertising solutions. Digital billboards provide flexibility and targeted, relevant advertising that puts you in front of your audience to build awareness and loyalty. Contact us today to find out how we can help you grow!

With spring in full bloom, it is the perfect time for businesses to harness the power of outdoor advertising and capture the attention of their target audience. Whether promoting a new product, running a special offer or simply aiming to boost your brand awareness, spring is a time for fresh new ideas and renewals.

In this blog, we will explore some top tips guaranteed to reap results as we head into the most lively season of the year.

Embrace This Season of Freshness and Vitalisation

Draw inspiration from the colours of spring when planning your next outdoor advertising campaign. Think of pastel colours, shades of green, blooming flowers and crystal-clear blue skies when trying to get into the spirit of the season. Aligning your advertising with the season can help it resonate more with both existing and prospective customers alike.

Spring Promotions and Special Offers

Think about how your product or service best aligns with this energised new season. Offer some limited-time or limited-quantity promotions or special deals highlighting these unique features to get your customers to “spring” into action.

Make It Memorable

People are bombarded with advertising all day long, from social media ads to digital billboards, so you will need to stand out from the crowd to make an impact. Discuss your requirements with the team at Face First Media to develop an idea that will pack a punch and turn heads.

Make It Easy To Engage

The easier it is for your customers or potential customers to engage with you, the more likely they will. For example, most people walk around with their phones in hand, so adding a “clickable” element to your ads can make all the difference. Think QR codes, short URLs, obvious social media handles, easy toll-free numbers, WhatsApp lines and NFC tags to open your website or prompt a download of your app.

Consistency Across Channels

Replicate your spring outdoor campaign across all your channels to create a sense of reliability and trust in your brand. This could include emails, social media, TV, radio and newspaper advertising.

For expertise and top tips for all your outdoor advertising needs, contact Face First Media today. We have decades of experience and offer personalised service to ensure maximum reach for your advertising campaign. Let us help you get seen today!