In the ever-changing digital marketing landscape, the interaction between social media and outdoor advertising has become an active strategy for businesses aiming to maximise their reach and impact. This is because outdoor marketing and social media marketing can complement each other and lead to better results when used in conjunction. 

In the blog, we will provide inspiration for merging your outdoor advertising and social media campaigns to create a compelling brand presence throughout the digital field.

Be Consistent Across All Platforms

Be sure to apply consistent branding across all social media and other digital marketing platforms, including all outdoor advertising. This promotes brand recognition with your customers and potential customers and builds trust.

Connect Campaign Through Effective Hashtag Usage

Introduce some custom hashtags to your outdoor content and then encourage their use on social media. In this way, you can create a bridge between the platforms and, at the same time, facilitate user-generated content. User engagement with hashtags will positively contribute to the reach of your campaign. 

Keep Things Relevant With Real-Time Updates

Make use of the instantness of social media posts to generate links to your outdoor content. For example, you could create sneak peeks, previews, behind-the-scenes clips, or interviews to build up to the unveiling to keep your audience in the loop and feel like they are involved in the process. 

Introduce Contests, Challenges Or Competitions

Create opportunities in your outdoor content for your audience to engage on social media through contests, challenges or competition. Encourage your audience to share their experiences, and in this way, authentic, user-generated content will be created, boosting engagement and extending the lifespan of your campaign.

Analyse And Optimise

Use analytic tools on social media and outdoor media platforms to gauge the level of engagement and identify areas of improvement. This data and other measures, such as hashtag metrics, will provide opportunities to fine-tune your content for better results. 

[CTA] The art of merging social media and outdoor advertising lies in creating a unified and integrated storyline for your brand. Consistency across platforms will allow you to build and grow from the unique advantages of each medium. Contact Face First Media today to find out how we can help you to do this.

In this digital marketing age, using digital billboards is a popular marketing option. The impact of a well-designed billboard is immense; however, not paying attention to some key factors can lead to a costly failure.

To ensure you get the best return on your investment for this form of digital marketing, here are some top tips for 5 billboard blunders you should avoid.

1. The Wrong Location

One of the top reasons for an ineffective billboard is incorrect positioning. No matter how incredible the design is, if the target audience cannot see the billboard, it is ineffective. Before deciding on the ideal location, it is vital to analyse and understand the demographic of your target audience. 

2. Poor Design And Layout

When deciding on the design of your billboard, you should avoid the following errors:

• Too much information: When considering the cost of a digital billboard, one might be tempted to pack as much information on the board as possible. However, this can lead the viewer to “switch off” as there is too much information to digest. Keep it simple!
• Poor Readability: On average, a motorist will only have three to four seconds to view the billboard. Include large, clear text and bright, eye-catching images for maximum impact.

3. Poor Brand Association

Failing to maintain consistency with your brand identity can negatively impact the effectiveness of your billboard. Ensure that your choice of colours, fonts, logo and images can be easily associated with your brand. Pay attention to the language usage to provide tone and values that align with your brand identity.

4. Poor Responsiveness

There is no excuse for not keeping your content current in this digital advertising era. Failing to keep your content current can lead to missed opportunities and undermine your overall marketing campaign. Fresh, new content aligned to your target audience will increase your impact and reach.

5. Not Including A Call To Action

Failure to include a clear and actionable directive can equate to missed opportunities to engage with potential customers. Prompt viewers to visit your website, contact you, or visit your store with a well-written call to action.

Book your digital billboards today by contacting Face First Media. Our expert team will give advice on all aspects of your design, location and branding to maximise the effectiveness of this innovative digital marketing tool.