Outlasting The Online Boomers –
Billboard Advertising Stands Strong

Month: September 2021

We’ve been hearing about the online market booming during recent lockdowns both locally and internationally. And yes, it’s true, with consumer movement restricted in recent months, mobile phone activity and online shopping and marketing has increased. As a business owner, you may be wondering if your investments in billboard advertising are still worth it. The answer is an emphatic Yes! We take a look at why outdoor advertising and digital billboards remain important in today’s economic climate.

TOP REASONS WHY BILLBOARDS GET NOTICED 

  • Strategically located: Billboards in high traffic areas can effectively reach specific markets that no other advertising media like TV, radio or print can reach with pinpoint accuracy.
  • High visibility: Billboard advertising is visible 24/7, every day! It’s hard to avoid them, and when audiences are stuck in traffic, they can engage even longer with your message.
  • Brand repetition: Billboards announce a brand, and repeated viewing leads to brand familiarity. Potential customers can become more reassured in your brand, which creates better sales.
  • Market dominance: Good brand presence leads to increased brand loyalty – boards do this in a way that ensures market dominance.
  • Cost-effective: When compared to other advertising methods, billboards are very cost-effective. Considering the numbers you will reach, they cost less than a Rand per person who sees your ad.
  • Creativity & lasting impact: Billboards allow for amazing creative design, and since they’re not surrounded by clutter, they don’t make viewers experience an information overload. This is especially true for digital billboards, where technology enhances the creativity and beauty of your ad. If you prefer static billboards for your outdoor advertising, you can still make an impressive statement with eye-catching graphics and memorable copy.

BE SEEN – FIRST

Face First Media is a specialised outdoor advertising company with a decade of industry experience. We are one of the top outdoor media players in SA. Our extensive and unique property inventory is made up of more than 160 premium advertising sites across KwaZulu-Natal and Gauteng. We provide the perfect balance of strategically targeted sites and extensive exposure to help you effectively increase your brand visibility with eye-catching design, innovative concepts and advanced advertising principles.

Speak to our team today!

We’ve all done it. At some point in our lives (in fact, many points), we’ve looked at billboards, sometimes stared for a good few seconds, appreciating the attractive pictures, clever puns or humour. As motorists, passengers, or shoppers entering a mall, we not only see billboards, but we pay attention to them. We linger a bit longer, even if we shouldn’t, and the best part is that what we see makes a lasting impression. In this blog, we take a look at why billboard advertising as a whole, including outdoor advertising and digital billboards, still make an impact and how to make yours stand out.

WHY BILLBOARDS WORK

From a purely strategic point of view, billboard advertising works because of the sheer volume of people your message can reach in high traffic locations. They allow for endless possibilities when it comes to creativity, especially if you opt for digital billboards with high resolution, motion graphics. With high visibility, high exposure and the ability to connect with your audience through a creative brand message, it is bound to work. However, there are some things to consider to make your advert not only seen but also work effectively.

MAKE IT EFFECTIVE

Use less text: The average driving consumer has only 6 seconds to read a billboard, so they should be able to get your message in a flash. So use words scarcely and keep it catchy to make an impression.

Don’t distract: While the billboard needs to get noticed, it must not distract traffic. Avoid provocative or shocking images that could lead to a collision.

Consider response time: Motorists driving past your billboard will not have time to write down telephone numbers or memorise website addresses. Rather create a powerful message that highlights your brand name and business purpose so that customers can remember it further down the line.

Don’t get too clever: Billboard colours and messages should be vibrant and memorable to be effective, rather than a complex puzzle. Create a lasting first impression with your audience within a few seconds.

Use repetition: One billboard is good. A message is more memorable when repeated. You could also tell a story in consecutive billboards, e.g. posting a question in the first one that makes people wonder and then post the answer in a second or even a third billboard further down the line.

Use the wonders of technology: Modern LED display technologies used in digital billboards provide opportunities to animate images. This allows you to create a memorable visual display that can make a deeper impact than a static billboard.

GET AHEAD WITH US

Get your brand where it needs to be with effective, expert billboard advertising. Face First Media is South Africa’s leader in both static outdoor advertising and digital billboards, with some of the country’s leading brands in our portfolio. For precision marketing and maximum reach, speak to our team!