Billboard advertising is a great way to reach your target audience and beyond in specific geographic areas. It does not matter whether you have a large or small business, there are a variety of billboards and advertising structures to choose from. 

Besides massive free-standing structures, billboards may also be mounted on walls and buildings, built into bus shelters, or mounted on buses, trains, and airport shuttles. Various options are available to display and promote your brand. 

Three Standout Billboard Types

The size of your billboard will naturally affect the locations available for advertising. For example, smaller billboards don’t do themselves justice on a highway, and gigantic posters won’t work in residential areas. 

1. Bulletins are the traditional billboards the public is used to seeing. These are the largest standard size and are commonly found on highways and major national roads. The messages are large enough for commuters to read as they pass by. With simplicity, humour and repetition, such as the daily commute, this advertisement engages the audience and motivates them to take action. When placed in the right locations, this static advertising structure is highly effective.
2. Posters are mid-sized billboards along primary and secondary arterial roadways and target local audiences. Industrial areas or commercial parks are highly effective for pedestrians and motorists. A brand can use this structure to conduct a mass advertising campaign in which the same advertisement is displayed across multiple outlets. 
3. A junior poster is the smallest type of billboard and typically measures 1,8 metres by 3,6 metres. In neighbourhoods or on smaller roads, they are often placed on structures that are on eye level and target a specific, hard-to-reach demographic. Smaller free-standing structures and building walls are ideal for them. Placed close to the business being advertised, this advertising structure can be highly effective in increasing sales. 

How Can Face First Media Help?

With over a decade’s precision marketing expertise in OOH, Face First Media offers its valued clients a wide variety of effective billboard formats and premium advertising sites. Our highly skilled teams of designers and builders are creative masters and tactical experts. We achieve phenomenal success with brand visibility and outstanding design every time. There are many good reasons we are a media leader in the outdoor advertising industry in South Africa.

We offer various outdoor advertising structures and billboards that will suit your marketing budget and advertising needs in Gauteng, Kwazulu-Natal and Western Cape. Get in touch with us today and watch your brand visibility soar to new heights.

Billboard advertising has been utilised for decades to attract target audiences through short and amusing messages. Their simplicity in terms of structure and implementation has made them stand the test of time. 

Examining the advantages of billboard advertising reveals that the larger household brands that employ them are onto something! No matter your business’s size and current longevity, you should harness these media to launch and anchor your brand. 

What Is Billboard Advertising And Why The Hype?

Billboards are the posters of the advertising world. Thousands of commuters, whether by foot, car, truck bike, will be exposed to your advertisement displayed at a predetermined spot daily, irrespective of time. Its large print brief message will captivate, amuse and hook the onlooker and can remain in their minds long after they have passed by your poster. Both traditional and digital billboards hold the power of attraction and awaken curiosity and the impulse for your audience to take action.

Three Intrinsic Advantages Of Billboard Advertising

• They Never Go Out Of Fashion

Ever evolving, they keep up with customer preferences and can reflect changing attitudes. For example, traditional campaigns for alcohol, cigarette and toothpaste have been overtaken by restaurant chains, clothing, toiletries, and clinic and medical services. Implementing digital and programmable billboards has catapulted billboard advertising into the 21st century, and combined with a smart social media strategy, this platform knows no limits. 

• The Demographics Are Diverse 

Billboards are a clever tool to reach and touch many types of target customer groups with little effort. Just one type of ad can do all the expensive and time-consuming footwork you and your team would have had to do otherwise in search of a target niche market. The added benefit is that your billboard might even find potential buyers, which you wouldn’t have dreamed of. Your brand has a high chance of reaching out to many people from different areas, thus promoting quick purchases, resulting in business growth and customer retention.

• They Result In A Fast & Real-time Audience Reaction

Because of their strategic placement in high-traffic areas, billboards have the highest amount of views and reactions compared to other marketing platforms. Studies show that most people react to a billboard by reaching for their cell phones, searching for information about the company or product, or calling the business directly. Most commuters are on their way to purchasing something, and if your product stimulates their tastes or needs, they will either give into indulgence or the need for your brand. All this is done in real-time.

Maximise Your Outdoor Advertising With Face First Media

To achieve your goals in real-time, you need a well-designed advertisement campaign backed by a targeted tactical strategy. With First Face Media, our unique and massive property inventory will secure your billboard in the location best suited to your target audience. We get your brand noticed and assure you that your brand won’t go unnoticed. 

Are you looking for a super effective and smart way to generate leads and conversions? Then we are the experts that can help you! Our expert insights into the advantages of billboard advertising will ensure your outdoor platform will be a force to be reckoned with. Contact us today to get started with your outdoor advertising.