Billboard advertising in Durban and other South African cities is a fantastic way to target specific locations that your ideal audience travels past frequently and consistently. Regardless of where your clients and customers are, they almost certainly find themselves passing a digital billboard during their morning and afternoon commute. 

One of the most important aspects of your billboard will be the text used in your ad. Your text conveys your message ‒ and your message is king! In order to make your billboard advert as successful as possible, keep in mind these text tips that will help your advert stand out and retain attention. 

Pick Your Colours Wisely 

A major rule of good graphic design is to consider the colours used in any advert or marketing material. This is especially relevant to your billboard ad. The colours used need to fall within the confines of your brand’s colour palette to improve your brand’s recognisability. 

However, consider using your brand’s colour scheme wisely. Avoid placing light text on a light background and dark text on a dark background. Remember that people travelling past your ad usually do so with speed, so you’ll only have an instant to convey your message to them quickly and efficiently. 

Keep It Short & Sweet 

The overall message you convey through your billboard needs to be snappy and, ideally, memorable. You only have a few seconds to create a lasting impression on your viewer, so limit the length of the written information you add to the billboard message. 

While you can definitely make your message unforgettable by shocking your audience (Think of how successful Naked’s billboard ad campaigns are at this!), remember that an overly disruptive message may put drivers at risk. 

Reconsider Your Call To Action 

When considering any ad, the Call to Action (CTA) is an important next step you want to urge the viewer to take, like making a call, visiting your website or making a trip to your location. 

When it comes to billboard advertising, think about your viewer’s limited ability to remember or write down an address, number or website that may affect the message you choose to share on your billboard.

Marketing your offer through digital billboard advertising will only be as successful as the clarity and impact of the message you punt. By utilising digital advertising billboards in Durban and other South African locations, you’ll be sure to make the most of repeat brand recognition. Contact us today and let’s discuss advertising that converts with our digital billboard opportunities.

Digital ads on the internet and social media took the advertising world by storm and have been hailed by many businesses as a viable marketing avenue. However, setting up a billboard to market your company’s latest offer still has many benefits unique to outdoor advertising. 

With the introduction of recent technology like digital and 3D billboards, outdoor advertising companies can offer even more exciting options that capture audiences’ imaginations across targeted locations. 

An outdoor advertising company can achieve many things that digital advertising simply cannot in this age of highly-saturated online marketing. Let’s take a look at several ways billboard advertising outshines digital advertising. 

Outdoor Ads Actually Get Seen 

With the rise of digital marketing has also come the rise of digital marketing’s nemesis: ad blockers. Consumers have become so tired of constantly being bombarded by unwanted, intrusive ads that many have downloaded and installed plugins that protect them from ads while surfing the internet. 

Consumers are also overly aware of the manipulative tactics that digital marketers leverage and as such, they purposefully choose to stay away from these ads or become frustrated with these brands as opposed to being interested in them. This means that much of your business’s target audience may be unreachable via digital marketing. 

Outdoor marketing, on the other hand, has the advantage of being quite reserved in that it does not interrupt your audience’s daily life but rather gently prompts them to remember your brand. 

Outdoor Ads Make More of An Impact

The digital spaces of social media and the internet are overcrowded. Because of the ease of access, many businesses attempt to market their goods and services through the ‘Boost’ function on popular social media channels or Pay Per Click campaigns. This leads to your audience’s screen being virtually filled with ads which can lead to your customers having brand fatigue. 

Whether you have a traditional billboard or make use of an exciting digital billboard, you can enjoy much more of your audience’s undivided attention. Using a digital or 3D billboard can also bring some of the best aspects that digital advertising offers to the outdoor advertising space.

If you want to have your business’s ads get seen, it might be time to invest in an outdoor digital billboard with Face First Media, a reputable outdoor advertising company in South Africa. Get in touch with us today and let’s work together to bring your billboard ad to life!