Think about the essence of your brand messaging? Can you convey that in 5 seconds? This is precisely the concept that billboards make possible. It is one of the most common forms of outdoor advertising, particularly among large corporations. And it gives your brand the power to create impressions on the subconscious minds of thousands of drivers, passengers and pedestrians who pass by on a daily basis.

Even in a fast-paced world, the power of large-scale visual impact advertising can not be underestimated. We look at the traditional billboard advertising advantages below.

Immediate Audience Responsiveness

Ads on billboards are free to passers-by; they do not subscribe or pay to view your media. In this way, an audience’s will already be more responsive to your brand messaging. It’s up to you to create the most impactful, thought-provoking and engaging content for them to view.

Although this does not mean that you are just giving away media without a measurable return on investment. Did you know that 71% of people claim to consciously look at billboards when driving, according to a Driver Engagement Study? That guarantees a very wide audience reach.

Quality Billboard Real Estate For Quality Leads

Billboards are considered valuable real estate; the reason behind this is every location in which a billboard is placed targets a very strategic demographic. Factors such as travel speed, travel destination and proximity to businesses, neighbourhoods, educational institutions and business parks can all be leveraged for the highest return on investment. Certain placements can guarantee a high level of traffic at different intervals.

Through data analysis, most advertisers will be able to advise locations where your messaging will have the highest impact.

Billboards Build Brand Awareness

Billboards do a lot to build trust and brand association. Just like a functional website or a brick and mortar shop gives your brand credibility, a billboard is an excellent indicator of the longevity of your business.

An eye-catching design that attracts attention and sparks conversation is a memorable way to introduce your business concept or vision to prospective customers. When people see the same billboards on a daily basis, they build a strong brand association and are often more likely to refer to your brand or seek out your services.

Working Around The Clock

One of the most remarkable advantages of billboard advertising – it’s a marketing tool that works around the clock. So even when your business shuts down for the day, your billboard is still active, still reaching a targeted audience and spreading brand awareness.

The goal should always be to make your billboard as impactful as possible, with original content, strategic placement and a high standard of workmanship to represent your brand identity adequately.

Billboards have been in our history for most of the lifetime of anyone reading this today. There is a lot of emphasis on Television commercials, digital marketing and even social media platforms as the most relevant types of advertising. But billboards have evolved with current technologies and are one of the most effective mediums for communicating a brand’s message.

Digital Screen technology has changed the world, and they are everywhere. You could see one on a highway offramp or dotted across a city metropolis; you can even interact with it and get directions in shopping malls. Digital ad displays are part of our daily lives but have you ever wondered how they work?

How Are Images Displayed?

Digital billboards can display multiple adverts throughout the day, and with smarter technology, they can also track audience metrics and engagement in real-time.

Digital displays on billboards work similarly to digital photographs, made up of pixels perfectly aligned on a grid. On an electronic billboard, pixels are made up of LED light. Each individual dot of colour is formed by a single red, green, and blue LED light bulb. By varying brightness in each colour, any shade or hue can be recreated.

Unlike a digital photograph, the resolution is determined by how close the pixels are together rather than the number of pixels on the board. Therefore, the closer they are, the more vivid and realistic the image that is generated will be.

How Are Images Transferred?

Now that you understand how an image is displayed, you may be wondering how it got there in the first place. Information is transferred via relevant software on a designated PC using what is known as a sending card and a receiving card.

To establish a connection between screen and computer, the sending card is inserted into the PC while receiving card goes into the screen display. The advertiser is then able to control what display feed is received by the screen and make relevant changes. This is called a Synchronous system display, and it is heavily reliant on the capabilities of the designated computer.

An Asynchronous system display relies only on a sending card with storage and autoplay functionality. The card is placed in a cabinet on the digital billboard and will display the data it contains as programmed. In order to change or edit the display, the card is removed and altered on a PC as needed.

Digital media impacts our lives on a daily basis; both indoors and outdoors, we are subject to media exposure. It’s easy to take for granted, but the digital display technology that has evolved with us as civilizations is truly fascinating and worth having a functional understanding of.