Yes, billboards are larger than life and appear overpowering and maybe a bit intimidating. But if you are keen to get your brand noticed and remembered by zillions of people, there is no better way than billboard advertising. If you haven’t ventured into this space yet due to a fear of how it works, this blog is for you. We break it down into a few simple steps so you can gain a clearer picture of exactly how billboard advertising works.

Step 1: Find A Billboard Advertising Agency 

The first step is to find an experienced, specialist billboard advertising agency in your area that will advise you on the best location for your billboard. Most agencies rent plots of land on which they place their billboards to give advertisers maximum reach. A good agent will lead you in the right direction in terms of a prime location and how many billboards you will need for your marketing goals.

Step 2: Decide On Print Or Digital Billboards 

Print billboards have been the trusted go-to method of billboard advertising for many years and still have their advantages as a clear, static image that attracts the right kind of customer attention without being too distracting. Enter the age of digital billboards. You now have the option of a digital billboard advert, which works with LED lights and a digitally animated image or text to convey your brand message. This cost-effective method saves on paper and printing resources and establishes your brand as an innovative one. Ask your agency to help you decide which method is best for you.

Step 3: Supply Your Artwork

When designing your billboard, remember to show rather than tell your message. The less text the better, since motorists will only have a few seconds to glance at your billboard. It’s important that your advert is creative yet not distracting. There is no need to try and be too clever; just be clear, powerful and memorable. Supply any relevant logos or artwork to your design team and make sure that image resolutions are high enough to be clearly visible to your audience.

Step 4: Admire Your Billboard And Note Any Feedback 

Once your billboard is up, this is your time to sit back, relax and reap the benefits. The hardest part is over. Now you can observe how well your ad is received. Be sure to keep track of any leads that come from your billboard advertising so you know what’s working and what needs improvement. Pay attention to the feedback you receive so you can implement any recommendations for future success with your outdoor advertising campaigns.

For highly effective, targeted billboard advertising in SA, in print and digital forms, contact Face First Media, an established, expert OOH ad agency behind many of the familiar brands we know.

You may have recently heard the words ‘digital boom’ or ‘online marketing explosion’ mentioned in the media. So as we find ourselves in the centre of this digital era, are outdoor billboards still effective? Is out of home advertising still worth spending your budget on when the media is telling us that most South Africans are in their homes and on their phones and laptops more than ever before? Here are some mind-bending reasons why billboard advertising totally rocks in 2022 against the odds.

Diamond In The Rough 

Billboards remain effective simply because they stand out from the crowd and demand your attention. While social media presence is crucial for any business in the changing sphere of marketing, it’s easy to get lost in the blur of brands scurrying for attention online. With lockdown restrictions significantly eased, life is pretty much back to normal and motorists are out there in full action day and night. As the roads come alive, your billboard advert simply cannot be avoided, and maximum visibility is as achievable today as it was years ago.

Entertainment For Mahala 

Let’s face it: People want to be entertained, especially motorists stuck in peak hour traffic! Billboards allow endless possibilities for creativity and brands can have plenty of fun with this. With a powerful image, eye-catching colours, a few carefully selected words or daring punctuation, some wit and a thought-provoking or humorous line, consumers will thank you. In contrast, many online adverts or TV adverts are brushed off as intrusive because they interrupt the viewer’s entertainment. Billboards provide a welcome relief to an uneventful drive home with entertaining messages and brand awareness ‒ free for your customer and cost-effective for you. It’s a win-win!

The Trust Factor

Companies that use billboard advertising gain trust and credibility from their customers because billboards have a commanding, authoritative presence. A billboard ad with your logo on it says you are big, confident and capable. Since billboards are not invasive, your message may also be better received and, most importantly, leave a lasting impact.

Intrigued? Get in touch with Face First Media, a leading billboard advertising agency for specialised, highly effective outdoor advertising.