What Is pDOOH Advertising?
Programmatic digital out-of-home advertising (pDOOH) is expected to transform the industry. pDOOH is the automation of buying and selling digital display advertising. Computer programs are used, and buyers can set certain campaign conditions. This includes the environments in which ads should play and the audience they want to reach. Advertisers can for example request conditions […]
OOH And DOOH’s Return Post-COVID
Advertising is one of the industries that has borne the brunt of the COVID-19 pandemic. Lockdowns across the world led to an immediate drop in advertising spend. Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained steady growth and the COVID-19 pandemic has had a […]