Outdoor Advertising Set to Overtake Newspaper Ads
Out-of-home (OOH) or outdoor advertising is set to overtake newspaper ad sales in 2020. This is according to GroupM data seen by the Financial Times. According to data, this segment accounts for about 6.5 per cent of the $600bn global advertising market. According to estimates from GroupM advertisers will spend $40.6 billion on […]
The Pros of Using Billboards for Advertising
Most people who have journeyed on a long road from one location to another have at some stage been stirred into action by a billboard announcing a rest stop, restaurant, or gas station. For instance, a billboard that displays a delicious-looking burger and an ice-cold drink and says, “Turn right at the net exit to […]
How Effective Are Billboards?
Most marketing managers or business owners often wonder whether billboards actually work. Because there are now so many different, modern ways to advertise, including social media, there is a whole myriad of advertising media to utilise, and because billboards have been around for more than a century, some people may view it as a rather […]
The Importance of Outdoor Advertising
People are constantly on the move and they are now spending more time travelling in vehicles than ever. Because they find themselves in transit so often, they are exposed to vast landscapes and can observe more outdoor advertising. This brings a great opportunity for outdoor advertising, and various means and ways of outdoor advertising has […]
How Small Businesses Can Leverage Billboard Advertising for Maximum Impact
Small or medium enterprises often do not have large marketing budgets and every penny must be carefully applied for maximum impact. Exposure is critical to get the brand noticed and to persuade customers to invest in the brand, and often the budget does not stretch far enough to cover television, radio or print advertising costs. […]
Billboards and The Future
Over time there have been many theories about what makes people tick in order to discover what makes them choose one product over another. Advertising has a lot to do with this – while some advertisements hit exactly the right note with a target audience, another will be a dismal failure. The trick is to […]
Three Classic Theories That Influence Billboard Advertising
Over time there have been many theories about what makes people tick. These theories have been proven repeatedly and influence a lot of factors in people’s lives. The way they live, what they drive, what they eat, their norms and values, and their view of themselves and others are all related in one way or […]
Six Vital Components of Billboard Advertising
In any type of advertising, there are certain components that just cannot be ignored. Omitting to focus on certain components can mean the difference between a wildly successful billboard campaign and a total waste of a marketing budget. Here are some of the vital components that must be considered when putting together a billboard campaign: […]
The Science Behind Billboard Advertising Strategies
Marketing and advertising rely heavily on proven strategies. It is essential that the correct demographic is targeted in a way that the people who form this category can relate to the advertisement and be enticed by it. Masses of research studies have been conducted on the science of different media and the strategies to employ […]
Choosing A Billboard Supplier for Your Outdoor Advertising Campaign
Choosing suppliers or vendors always must be done with utmost care and attention. Different businesses have different needs, and it is important that the chosen suppliers can understand the specific requirements of their clients and be able to provide what the business needs. Choosing a billboard supplier is no different. It is vital that the […]