Is There Still Space for OOH in A DOOH Market?
With the advent of Digital Out of Home advertising, the usual static Out of Home advertising seems that have taken a little bit of a knock in the industry. OOH advertising is usually a billboard that does not include movement, other than to display an image. DOOH involves digitization that can be managed from a […]
Outdoor Advertising as A Social Channel
Outdoor advertising may be seen by some as a separate world from digital advertising, but this is not the case as it has become a social channel. Digital advertising has grown exponentially over the last decade causing a shift in attention and budget allocation from outdoor advertising. It however soon became clear that consumers’ attention […]
The Distinctive Differences Between OOH and DOOH
Much has been written about DOOH and OOH lately. The question is often what the distinctive differences between the two are, and which of these to choose for your outdoor advertising campaign. Firstly, before DOOH, we had OOH. OOH stands for Out of Home advertising. This includes mostly static billboards that are stationed in areas […]
5 Tips for Creating Riveting DOOH Campaigns
A significant software and hardware revolution has occurred in the Out Of Home and Digital advertising landscape. Campaigns are more creative, better aligned with target markets, increasingly eye-catching, and worthy of holding attention in a multi-screen generation. Fresh possibilities are bursting from the OOH environment and electrifying prospects are abound. OOH remains one of the […]
Six Vital Components of Billboard Advertising
In any type of advertising, certain components just cannot be ignored. Omitting to focus on certain components can mean the difference between a wildly successful billboard campaign and a total waste of a marketing budget. Here are some of the vital components that must be considered when putting together a billboard campaign: Brand positioning: It […]
Face First Media Relaunches
A Mega Gateway Site
In The Durban CBD
Face First Media has just relaunched the largest Mega-Wall Sign at the N3 gateway entrance to the Durban Central Business District (CBD). This massive 24-hour illuminated Wall Sign offers high impact exposure to all inbound traffic along the busiest and most important highway into the City. “In addition to the other Mega Sky Signs in […]
OOH and Changing Consumer Behaviour
The COVID-19 pandemic has dramatically changed consumer behaviour with more people working from home and staying indoors. The coronavirus pandemic had a severe impact on the global out-of-home (OOH) market in 2020 and with renewed lockdowns worldwide in early 2021 the understanding of behavioural changes and consumer expectations will be key. Lessons From 2020 With […]
OOH Adapting to A New Reality
The COVID-19 pandemic has had a huge influence on out-of-home advertising (OOH) because of curfews, quarantines, and lockdowns in many countries worldwide. Lockdowns across the world led to an immediate drop in advertising spend as people are confined to the indoors and are requested to stay away from public places. This will continue to have […]
OOH And the Digital Transformation
Out-of-home (OOH) advertising took a big hit in 2020 due to the COVID-19 pandemic and the subsequent lockdowns across the world. OOH has for the past few years been the only form of traditional advertising that has maintained steady growth and the COVID-19 pandemic has had a huge impact on this. The Digital Transformation The […]
Why OOH Advertising Is So Effective
Out-of-home advertising (OOH) has for the past few years been the only form of traditional advertising that has maintained steady growth. Other traditional advertising mediums have been severely impacted by the digital age. A few years ago, billboards were seen as outdated and irrelevant, but the traditional billboard has evolved and adapted to technology to […]