Having a billboard advert will massively increase your visibility and introduce thousands of new people to your business every day. Once they know about you, the next step is to convert them from complete strangers to loyal customers!
Creating a seamless customer journey involves more than just catching your audience’s attention. It’s about maintaining their interest and guiding them towards engagement and conversion.
Every interaction with your brand should feel like a natural progression, leading potential customers closer to making a purchase or taking the desired action.
The two key factors in achieving this are clarity and consistency!
Clarity
Clear communication is crucial in outdoor advertising because confusion kills sales.
Your audience only has a few seconds to grasp your message, so clarity is essential.
- Always use clear, bold fonts that are easy to read from a distance. Avoid overly decorative fonts that might be hard to decipher quickly.
- Keep your message simple and concise, focusing on delivering one powerful message with strong visuals. This simplicity ensures that your audience can quickly understand and remember your message.
- Be clear about what you want your audience to do next. Have a clear call-to-action (CTA), whether it’s visiting your website, scanning a QR code, or following your social media account.
This clarity ensures your advertising is effective and drives engagement.
Consistency
Consistency in your branding across all platforms helps create a unified and recognizable brand image.
When your outdoor advertising aligns with your digital and in-store experiences, it reinforces your brand identity, creates a professional image and builds trust with your audience.
- Visual Consistency
Ensure that your outdoor ads use the same color schemes, logos, and imagery as your other marketing materials.
This visual alignment helps your audience quickly recognize your brand, regardless of where they encounter it. Consistent visuals create a sense of familiarity and reliability, which are crucial for building customer trust and loyalty.
- Messaging Consistency
Your brand’s voice and messaging should be consistent across all platforms. The slogans, taglines, and calls-to-action on your billboards should match those on your website, social media, and email campaigns. This reinforces your brand message and makes it more memorable.
Consistent messaging ensures that your audience receives the same core message, no matter how they interact with your brand.
Guiding the customer journey with consistent and clear outdoor marketing is essential for maximizing the impact of your campaigns. By ensuring visual and messaging consistency, using clear fonts, providing concise messages, and incorporating interactive elements, you can effectively lead your audience from awareness to engagement and conversion.
Contact Face First Media today to learn how we can help you create compelling outdoor advertising that drives results.
