Winter presents many opportunities to get creative with your marketing campaign. Targeting your out-of-home advertising campaign to winter themes can be a winner.
Here are a few of our top ideas for making your marketing campaign stand out in the coldest part of the year and connecting with customers in cool (literally) and creative ways.
1. Use Winter Scenes
While South Africa is not known for its snowy terrain in winter, images of snow, winter activities, winter clothing, fireplaces and family gatherings can be used to good advantage. Products suited to this type of scenery include hot beverages, winter holiday destinations, winter clothing, home decor, indoor entertainment and home heating solutions (like heaters and electric blankets).
2. Highlight The Hot/Cold Contrast
Demonstrate the contrast between the chill of winter and the warmth or comfort that the product provides. For example, imagine a billboard divided in half – one side featuring a person bundled up against the freezing wind, the other side showcasing a warm, inviting room with a crackling fireplace.
3. Target Winter Events Or Activities
Winter in South Africa is a time for some fantastic community events. Think of local markets, national arts festivals, wine fairs, expos and more. Customise your out-of-home advertising to target popular events and happenings across the country. Whether you are sponsoring the whale watching festival or promoting the cosy rooms of your guesthouse, that angle can position your brand in the winter landscape.
4. Target Online Shopping Habits
People spend more time indoors during winter and will be scrolling on their phones much more. Tap into these habits by emphasising your online shopping options and how easy it is to have goods delivered to your door (instead of heading out in the cold). Winter specials, speedy delivery and hassle-free returns can all be highlighted
4. Frosty CTAs
Images are important, but providing prospective customers with a clear call to action will drive results. Whether you are prompting viewers to visit your website for special winter deals, download your app for exclusive winter content, or participate in a winter-themed promotion, a strong CTA ensures your audience knows how to interact with your brand.
[CTA] Contact Face First Media today for specialised out-of-home advertising expertise for your brand. As one of the biggest outdoor media owners in South Africa, we have the knowledge, skills and sites to get your winter promotions on the map.