In the constantly changing world of digital billboards, it is difficult to keep impressing your audience. Yet, advertising creatives continue dreaming up new ideas that transform static messages into dynamic promotional tools worldwide.
Already in 2024, we have seen a wave of innovative ideas in billboard design. Brands are constantly pushing the boundaries of creativity and making innovative use of technology to capture attention, tell stories and make deeper connections with the audience. This year, we have noticed two broad categories emerging: a focus on the very topical concept of artificial intelligence (AI) and the inclusion of special effects. Let us take a look at some examples.
Artificial Intelligence (The Good And The Bad)
Dove personal care products have been running their “Real Beauty” campaign for some time now. However, their latest offering poses the provocative question: What kind of beauty do we want AI to learn?
The first image is a picture-perfect face of a woman with stunning skin or flawless beauty (AI generated). The image shows a real woman’s beautiful (some might say imperfect) face. The contrast of the two images invites the audience to embrace real versus fake in our lives.
Pedigree pet products have gone to the other extreme, harnessing the power of AI to generate overly cute images to tug on the heartstrings of the audience and highlight the plight of animals needing adoption. In one such advert, images of a dog named Tiny (a very small dog) were digitally altered and placed on a giant billboard for maximum impact.
Using Special Effects
Audible has installed a billboard that appears to be on fire and being attacked by a dragon as part of its This is The Story campaign. It uses LED lighting and emits smoke for added effect. The campaign’s idea is to showcase the power of listening and escapism.
Taj Mahal Tea has come up with a truly innovative billboard design idea—it plays music when it rains! The design is based on a traditional musical instrument with hammers that collect raindrops and strike the board to produce beautiful notes, which turn into unique music as the rain continues to fall. It is a truly inspirational installation that interacts perfectly with nature.
[CTA] Contact Face First Media today for inspiration and execution of your next marketing campaign. As one of the leading experts in tactical abilities and personalised service, let us increase your brand visibility with unique digital billboards to engage and motivate your audience.