In times of economic uncertainty, many businesses find themselves at a crossroads, trying to choose the best way to navigate the uncertain times ahead and put themselves on the road to economic recovery.
There might be talk of slashing the advertising budget, but research shows this generally does more harm than good. One valuable solution that stands out in uncertain times is the use of out of home advertising (OOH).
This blog will explain why businesses should persist with advertising, particularly OOH, during an economic downturn.
Wide Reach
Outdoor advertising can reach a broad sector of your target audience. Adverting options such as the following are an excellent way to convey your message to the largest cross-section of potential customers:
- Billboards (static, digital and mobile)
- Point-of-sale displays
- Transit advertising (for example, on buses)
- Shopping mall advertising (external and internal)
- Restroom advertising
- Event sponsorship
Cost Efficiencies
As we know, advertising can take a big bite out of our marketing budget, so it is a good idea to work smart during challenging economic conditions to get your business back on the road to recovery.
OOH advertising offers a cost-efficient way to keep your brand in the public eye. It is a highly competitive platform, often providing impressive returns on investment. Small businesses, in particular, can benefit from the cost-efficiency of this type of advertising, ensuring that their marketing budgets are spent wisely.
Flexible and Adaptable
OOH advertising offers the most flexibility and adaptability to meet changing advertising needs. You can use it for special promotions, sharing company or product updates, building awareness and driving home the core message that your brand represents. In times of financial uncertainty, you will have the tools to respond promptly to business changes, market directions and customer demands.
If your business is facing tough times, chat with the Face First Media team today. We can offer practical and affordable solutions for all your out of home advertising needs to set you on the path to economic recovery in these challenging times. Now is not the time to scale back on your marketing efforts; instead, it is the time to work smarter within your budget.
