It is estimated that between 30% and 50% of small businesses fail to thrive in the South African economy. Multiple factors contribute to this alarming figure, including a lack of skills and a lack of information.
Another integral cog in the wheel of success is paying attention to advertising. Gone are the days when you could start a business and just hope the customers would come. Being seen and heard in our highly competitive market is essential to business success and continued growth.
In this blog, we will explore the role that digital billboards can play in the ongoing success of a small business in South Africa.
Flexible, Fresh Content Updates
Unlike static billboards, digital displays can rotate messages, promotions and adverts, allowing small businesses to keep their content fresh and engaging. Continuously exposing the audience to relevant, up-to-date information goes a long way toward enhancing brand recall. Real-time updates contribute to the impression that the business has its finger on the pulse of what is current and applicable.
It Is A Budget-Friendly Option
One of the main reasons small businesses don’t do enough advertising is their lack of ability to fund expensive options like television or print ads. Digital displays offer a targeted, cost-effective alternative that can result in optimum exposure without breaking the bank.
Maximising Visibility
By selecting specific locations and timeframes, digital billboards can be the most effective way to help you reach the right people at the right time. This high level of targeting helps maximise your advertising campaign’s persuasiveness while avoiding spending your precious budget on less effective marketing methods.
Monitoring Effectiveness
Once your billboards are in place, measurables such as click-through and conversion rates can be monitored and analysed. Fine-tuning your offering will allow you to continuously tweak the campaign and maximise its effectiveness, providing ongoing opportunities to grow your customer base.
Face First Media can provide multiple solutions to help small businesses grow by offering innovative, affordable, and effective advertising solutions. Digital billboards provide flexibility and targeted, relevant advertising that puts you in front of your audience to build awareness and loyalty. Contact us today to find out how we can help you grow!
