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What To Expect When 

Using Billboards For Advertising

What To Expect When Using Billboards For Advertising

Man Holding A Billboard Jumping Into Blue SkyIf you have a business you have probably carefully considered your marketing and advertising plan and your budget. With so many packed national roads, frantic highways and busy roads in South Africa, you simply cannot go wrong with a well-placed billboard, especially if your business is local! The audiences in certain areas are huge, and getting your brand noticed will be easy if you choose to use cleverly designed and well placed Billboards. They are cost effective and highly visible, and this increases the visibility and recognition of your brand.

If you have a business you have probably carefully considered your marketing and advertising plan and your budget. With so many packed national roads, frantic highways and busy roads in South Africa, you simply cannot go wrong with a well-placed billboard, especially if your business is local!

The audiences in certain areas are huge, and getting your brand noticed will be easy if you choose to use cleverly designed and well placed Billboards. They are cost effective and highly visible, and this increases the visibility and recognition of your brand.

If billboard advertising is new to you, you will probably wonder what to expect. One of the most important things is to find a professional outdoor media partner to assist with positioning your billboard design and locations for high impact. Here are some guidelines on billboard advertising.

  1. Start at the beginning: You want a billboard, but you need to know what your message should be. An effective outdoor advertising partner can provide insights about design, location and the correct type of outdoor advertising. Do your homework and check out billboard providers in your area. Face First Media is one of the most innovative and customer-centric outdoor advertising companies around, and we are able to offer assistance, great design and prime locations.
  2. Get a consultation: You have to understand your message and your audience in order to put together a high impact outdoor advertising campaign. At Face First Media we will arrange a consultation with you to gain information about your advertising needs and suitable locations. We provide invaluable advice and fine-tune all the elements that come together to form a fully comprehensive billboard campaign. We take the time to fully comprehend your business, marketing needs, and your competition. Only after this has taken place, we start to flesh out ideas about billboard design and locations to suit your demographic.
  3. Build a sample: Once the ideas have been formulated we design mock-ups of the billboards, pinpoint locations for the most impact, and provide a cost estimate. Because we are experienced, we use our expertise to find the best outdoor advertising solutions for you. Once you are happy with the sample, location and price, we go about creating your billboard. Costs vary according to the location, e.g. prime locations are more expensive than others, but your return on investment will be better on account of higher visibility.
  4. Set up and get noticed: Once the billboard is designed, we print and set it up at the desired location. Your brand will immediately get noticed by the people who count! Statistics prove that people who repeatedly encounter a brand via advertising are more likely to invest in this brand than other similar brands, even if they haven’t used that particular brand before. So all you have to do is to sit back and wait for the clients to start rolling in!

Keen to get your own billboard? Then contact our team at Face First Media immediately!