New marketing and advertising trends are emerging in 2023. Since the rise of social media, many businesses have been throwing their budgets behind digital advertising.
Over the past few months and moving into the new year, marketers have discovered that the online space is becoming more and more saturated, leading them to resort back to traditional marketing methods and putting a modern twist on them. As such, one trend that is quickly gaining momentum is the use of digital billboards.
What Is A Digital Billboard?
Many of us are familiar with the term “billboard”, but what exactly is a digital billboard? As you can imagine, they are almost the same as your traditional billboard except for the fact that they operate digitally.
Where traditional billboards were limited to advertising only one product or service during a specified time period, a digital billboard can host numerous different adverts that run on a cycle. Furthermore, where we were once limited to a static image advertisement, you can now make moving, dynamic adverts that capture people’s attention in a remarkable way.
The Benefits Of Digital Billboards
Digital billboards offer a number of benefits over traditional billboards. For one, they can be easily updated with new content, making them a great option for businesses that want to change their advertisements frequently and run A/B split campaigns with the public response to various types of visuals.
Additionally, digital billboards can be programmed to display different advertisements at different times of day or in response to certain weather conditions, allowing businesses to target specific audiences who they have tracked to be active on specific routes at specific times.
Another advantage of digital billboards is their ability to display interactive content. This can include social media feeds, live video, or even augmented reality experiences. This interactive content can help businesses engage with their audiences in new and exciting ways.
One of the most significant benefits of digital billboards is their ability to track and measure the effectiveness of the advertisements. Advanced analytics tools can be used to track how many people are seeing the advertisements and how long they are looking at them. This data can then be used to optimise the advertisements and improve their performance.
An Integration Between Traditional And Digital Marketing Benefits
In 2023, it’s expected that digital billboards will become even more prevalent as advancements in technology continue to make them more affordable and accessible. Businesses of all sizes will be able to take advantage of digital billboards to reach and engage with their audiences.
For companies that specialise in digital billboard advertising, this trend represents a huge opportunity. By staying ahead of the curve and offering the latest and greatest digital billboard technology, these companies can set themselves apart from the competition and attract more business.
Finding The Right Digital Billboard Supplier In South Africa
If you’re interested in capitalising on the growing trend of digital billboards in marketing and advertising in 2023, it’s important to work with an experienced supplier who understands the ins and outs of the industry and has data to prove their success. Our team at Face First Media are specialists in digital billboard marketing and would love to help you with your advertising strategy. Contact us today to get started.