Answering Your Burning Question:
Why Use Billboards To Advertise?

Billboards and OOH (Out Of Home) advertising are some of the oldest forms of marketing. Yet, with recent changes and technological advances in the industry, it remains one of the strongest mediums in advertising. More than this, it is a less intrusive form of advertising which consumers are starting to appreciate more and more. 

But how can you make the most out of this marketing medium and why should it matter? Our team at Face First Media has compiled a list of reasons to answer the question: Why use billboards to advertise? Let’s take a look!

Reason #1: Your Reach Is Extensive

If you consider the visual impact of a billboard as well as the constant traffic that passes it, you can understand why a billboard can be so effective at reaching a wide range and volume of audiences. Billboards are positioned strategically to get you as much exposure as possible to capitalise on this.

Reason #2: You Can Rely On Established Evaluations

Speaking of reach, billboards are frequently evaluated to assess how well they perform in terms of impressions made. It has become an industry standard to also leverage this performance against cost, so you know that you are getting the exposure in terms of circulation, demographics and, of course, impressions that you are looking for.

Reason #3: You Have Freedom In Creativity

Billboards are notoriously effective at using their surroundings and short, impactful messaging to get the point across. Whether you use mixed mediums, creative design, or out-of-the-box thinking to make your billboard even more effective, there is a vast range of freedom that you can enjoy with billboards.

Make The Right Choice For Your Billboard Needs

Face First Media is an industry-leading marketing expert and outdoor media owner in South Africa that has successfully navigated outdoor advertising for our clients for many years. We specialise in visibility and accessibility with an extensive and uniquely situated property inventory ‒ giving you the added edge. 

If you’re still wondering, “Why use billboards to advertise?” then feel free to reach out to us to discuss how we can help you. Get in touch with us via phone call on 033 413-2439 or via our convenient online portal.