Billboards are a powerful tool for reaching a broad audience, but to truly connect with viewers, your message needs to be clear, convincing, and suited to the medium. Here are two tips for creating content for digital billboards that speaks to every audience.
A Strong Call-To-Action
The Call-To-Action (CTA) is the prompt in your message that urges the viewer to take a specific action, for example, visiting your website, contacting you, or purchasing your product. A strong CTA is essential to promoting engagement and conversations with your potential customers, providing you with the opportunity to convert them into paying customers.
Without a clear CTA, the viewer will not know what to do next and will, therefore, most likely do nothing, as there is no motivation to take action.
Useful words to include in your CTA include:
- Buy
- Shop
- Learn
- Discover
- Join
- Subscribe
- Sign up
- Try
- Get
- Download
- Register
- Reserve
- Book
- Explore
- Save
- Watch
- Attend
- Request
- Start
- Connect
Always Apply The KISS Principle
“Keep it simple, stupid” is a universal design principle that states that all designs should be kept as simple as possible. This encourages the highest level of user interaction and acceptance. Seeing as the average viewer only has 6-8 seconds to view your billboard, this is a valuable concept to apply.
Do this by focusing on one core concept only. Pick out one area, service, feature or element that you would like to highlight. Use plain language and avoid jargon or unnecessary details. Then, use bold text, simple fonts, and contrasting colours to make your message stand out.
Here are some examples of South African companies that have embraced the KISS principle in their marketing campaigns:
- Pick n Pay – “Inspired by You”
- Sasol – “Inspiring Energy”
- Standard Bank – “Moving Forward”
- Shoprite – “Lower Prices You Can Trust”
- Spar – “My Spar, My Savings”
- Absa – “Today, Tomorrow, Together”
- FNB – “How Can We Help You?”
- Woolworths – “Quality, Style, Value”
Find those few short, sweet words that personify your business, your brand, and your goals.
For top advice on content for your digital billboards, contact Face First Media today. As one of the leading digital billboard providers in South Africa, we are renowned for our expert insights, tactical abilities, and personalised service. Call now to get started.
