There are very few advertising mediums that are as versatile and adaptable as of Out of Home (OOH) advertising. Face First Media is a market leader in OOH and will be there to advise you on what the best ways are to get your brand out there, large, and outdoors.
Every product and service differ, and its appeal to different markets can change at the blink of an eye. Consumer responses can change just as fast, and your brand needs to be ready to change with them at just a moment’s notice. Some products or services require a longer advertising campaign, of say up to 1-2 months. It is however sometimes more advantageous to run a shorter advertising campaign. This is especially relevant in an ever-changing landscape of customer needs and product evolution. An advertising option that is utilised for a shorter term may be better suited for several reasons.
Some products and/or services require a shorter advertising campaign or need to change more often. OOH is an option that is easy to change as needed and adaptable to your brands advertising needs.
Products or services that are on offer for a limited time, like a campaign run for a special discount or promotion are perfect examples of how shorter-term options could work better. It is easier to end the campaign and take down the billboard as soon as the promotional offer ends. A shorter-term option gives you the option of more flexibility in your campaign to keep your brand engaging and relevant to customer needs. Consumers can quickly get bored with the same images and messages, OOH can change as you need it to, with the same range and traction you require to reach your target market.
Your advertisement may become less compelling over an extended time. In print media advertising, your advertisement and message cannot change very quickly. With OOH, as soon as you see that viewer trends are changing, you can instantly adapt and change with it. This will give your brand a massive advantage.