What makes visual advertising, especially Out-Of-Home (OOH) advertising so effective? How can getting a billboard increase brand awareness and why do people respond to it? How do you get your advertisement to attract attention, leave a lasting impression, and in the end persuade a prospective client to act and make the call or buy the product? Are your advertising methods working?
There is a lot of psychology behind why people respond so well to visual content. It is a subject matter that dates back between 40,000 and 14,000 years, seen in the form of cave art that was used to tell stories and convey messages. Though we have evolved quite considerably from the time of cave paintings, our response to visuals, our interaction with them and our reaction to them has not changed that much. People remain more visually oriented than ever and respond to visual stimulus more than any other medium.
Marketers and advertisers have been using the art of psychology and how it can attract attention using the right visual material most effectively. OHH because of the unique placement you can get at a location that serves your brand best is regarded as an excellent medium.
Once you have chosen OHH as your preferred medium of advertising for your business, there are a few things you have to take into account to make it as effective as possible and to get the impact and reach you need.
- Your visuals and colour need to make people want to read the content.
- Images within your content will increase the chance of people viewing.
- Moving images in the form of digital billboards attract the most attention.
Most visual advertising attracts attention, brings out emotions in people and may change or cement our attitudes. OHH takes all the advantages of visual advertising and enhances the experience for you and your clients. You know where your brand is most effective and where your advertising will get the most attention.
Get the right visual content in the perfect location with OHH and let Face First Media take your brand to the next level. Contact us today!