In the ever-changing digital marketing landscape, the interaction between social media and outdoor advertising has become an active strategy for businesses aiming to maximise their reach and impact. This is because outdoor marketing and social media marketing can complement each other and lead to better results when used in conjunction.
In the blog, we will provide inspiration for merging your outdoor advertising and social media campaigns to create a compelling brand presence throughout the digital field.
Be Consistent Across All Platforms
Be sure to apply consistent branding across all social media and other digital marketing platforms, including all outdoor advertising. This promotes brand recognition with your customers and potential customers and builds trust.
Connect Campaign Through Effective Hashtag Usage
Introduce some custom hashtags to your outdoor content and then encourage their use on social media. In this way, you can create a bridge between the platforms and, at the same time, facilitate user-generated content. User engagement with hashtags will positively contribute to the reach of your campaign.
Keep Things Relevant With Real-Time Updates
Make use of the instantness of social media posts to generate links to your outdoor content. For example, you could create sneak peeks, previews, behind-the-scenes clips, or interviews to build up to the unveiling to keep your audience in the loop and feel like they are involved in the process.
Introduce Contests, Challenges Or Competitions
Create opportunities in your outdoor content for your audience to engage on social media through contests, challenges or competition. Encourage your audience to share their experiences, and in this way, authentic, user-generated content will be created, boosting engagement and extending the lifespan of your campaign.
Analyse And Optimise
Use analytic tools on social media and outdoor media platforms to gauge the level of engagement and identify areas of improvement. This data and other measures, such as hashtag metrics, will provide opportunities to fine-tune your content for better results.
[CTA] The art of merging social media and outdoor advertising lies in creating a unified and integrated storyline for your brand. Consistency across platforms will allow you to build and grow from the unique advantages of each medium. Contact Face First Media today to find out how we can help you to do this.