Emerging Trends For Out Of Home Advertising In 2022
Over the last two years, consumer behaviour has evolved in ways that no one could have predicted—adapting to new parts of day-to-day life, such as hybrid working methods, changes in how we shop online and consume digital media, and fluctuations in both indoor and...
A History Of Billboard Advertising: From Printable Flyers To Modern Day Digital Outdoor Advertising
A History Of Billboard Advertising: From Printable Flyers To Modern Day Digital Outdoor Advertising The history of outdoor advertising is fascinating. Since the days of stonemasons engraving store signs, the industry has made great strides. The following is a...
What Are The Different Types Of Outdoor Advertising?
When it comes to marketing, there are two main schools of thought. The first is the ‘tried-and-true’ approach which relies on tested methodologies. The other is ‘disruption for impact’, which uses any available means to garner as much attention as possible. At Face...
5 Tips For Using Location To Maximise Your OOH Campaign
An OOH (Out-Of-Home) Campaign is designed to create an impact in areas and specially chosen locations where they can draw the most attention. More importantly, these campaigns are created to get the attention of the people who matter. OOH campaigns have a physical...
Electronic Billboards Are Bringing Sustainability To Advertising
As businesses around the country are becoming more aware of their carbon footprint, they want to take necessary steps to be sustainable, and advertising agencies need to recognise this. Alternative solutions are being provided in terms of packaging, zero waste...
Billboards Vs Social Media: Which Is Better For Your Business?
Billboards have been around since the 1800s, and their resilience through changing times is nothing short of impressive. However, in the digital age, social media has made quite an impact on advertising, and many people are now considering the billboards vs social...
Examine Outdoor Advertising Costs In South Africa And The Return On Investment For Your Business
Level 1 is upon us, and with it, an increase in outdoor traffic, it is estimated that South Africans spend an average of 15 hours a week on the roads – this offers incredible potential for outdoor marketing. During the start of the pandemic, outdoor marketing...
Factors to Consider When Deciding Whether Outdoor Electronic Billboards Are Right For Your Business.
Outdoor electronic billboards and other forms of Digital Out Of Home (DOOH) marketing are an excellent way to maximise your reach over an entire day. It gives you the flexibility to change your message regularly, and overall, it is a greater return on investment than...
Outlasting The Online Boomers – Billboard Advertising Stands Strong
We’ve been hearing about the online market booming during recent lockdowns both locally and internationally. And yes, it’s true, with consumer movement restricted in recent months, mobile phone activity and online shopping and marketing has increased. As a business...
