The Best Outdoor Advertising Campaign Ideas Of 2024
In the constantly changing world of digital billboards, it is difficult to keep impressing your audience. Yet, advertising creatives continue dreaming up new ideas that transform static messages into dynamic promotional tools worldwide. Already in 2024, we have seen a...
Five Creative Angles For Your Winter Marketing Plan
Winter presents many opportunities to get creative with your marketing campaign. Targeting your out-of-home advertising campaign to winter themes can be a winner. Here are a few of our top ideas for making your marketing campaign stand out in the coldest part of the...
Why Environmental Consciousness Is The Future Of Advertising
The well-being of our planet is a major concern for many segments of the population as we face sustainability and climate change issues. People are constantly looking for ways to be more eco-friendly. Brands that lack environmental consciousness will feel the pinch as...
Fundamental Design Tips For Road-Side Billboard Success
People rushing down busy highways have many things to distract them. So, if you want to maximise the impact of your billboard advertising, there are some fundamental design ideas that you should pay attention to. A well-thought-out and well-designed billboard can cut...
How Minimalistic Billboards Boost Brand Credibility
Billboard advertising is a fast-paced business—literally. It competes for the fleeting attention of passersby who are distracted by traffic, buildings, fellow commuters, and more. It has been found that stripping down designs to their bare minimum is an effective way...
Hidden Hurdles Of Outdoor LED Billboard Permits
LED billboards continue to rise in popularity as more and more marketers realise the immense value of this advertising medium. Our outdoor advertising company will tell you that while this form of advertising has vast potential, it also comes with some challenges that...
Good ol’ Outdoor Advertising
The medium remains constant, while innovating with technology. One thing for sure is that out of home advertising has remained constant over previous years and the future looks bright, certainly in South Africa. This is testament to the year-on-year OOH growth...
Effectively Implementing The Rule Of 7 In Outdoor Advertising
The concept of the Rule of 7 was devised almost 100 years ago and is just as relevant today as it was then. The basic premise is that in order to engage with and build the trust of your audience fully, they need repeated exposure to your brand message. In fact, it has...
What Cohesive Branding Says About Your Business
Having a strong marketing campaign is essential in the current economic climate, and there is one aspect of this that can really help – cohesive branding. This doesn’t just mean having your well-designed logo and catchy slogan on your social media pages and...
