Engaging with Customers Through OOH
We live in the age of disruption and distraction where rapid changes in technology are bringing about significant and permanent change. Out-of-home advertising (OOH) is being described as an effective disruption in the age of distraction. Everyday consumers are...
The Lasting Impact of OOH
Out-of-home advertising (OOH) has seen exponential growth in the past decade whereas other traditional media have seen significant declines. The growth in OOH has been largely attributed to people spending more time outdoors and the fact that OOH can’t be switched...
OOH: The Impact Of COVID-19 And New Opportunities
The coronavirus pandemic has brought the world to a standstill and out-of-home advertising (OOH) is one of the industries that is expected to bear the brunt of this. COVID-19 has brought about curfews, quarantines and lockdowns in many countries worldwide. In OOH...
Artificial Intelligence Transforming OOH
Out-of-home (OOH) advertising or outdoor advertising, has made it easier for advertisers to capture consumer’s attention in a world that is overloaded with information. DOOH OOH shares the same physical space as consumers which allow for direct communication with...
OOH and Storytelling
Out-of-home (OOH) or outdoor advertising is one of the oldest forms of advertising but thanks to technology and changing behaviours it remains one of the most successful advertising platforms. Digital Transformation The digital transformation gave rise to...
OOH for Effective Frequency and Reach
Outdoor advertising, better known as Out-of-home (OOH), increases consumers’ interaction with a brand and is likely to compel them to act. In advertising effective frequency refers to the number of times a consumer must be exposed to an advertising message...
Targeting Specific Audiences Through Outdoor Advertising
Outdoor advertising, better known as Out-of-home (OOH), has always been a very effective medium for targeting a specific audience. Audience targeting is one of the big trends for 2020 and it’s becoming even easier to reach exactly who you want and when you...
The Rise of Dynamic Creative Optimisation
Dynamic creative optimisation is nothing new, but it is expected to become the norm with out-of-home (OOH) advertising. Dynamic creative optimization can be defined as technology that creates personalized ads based on data about the viewer at the moment that...
Creativity Is Key with Outdoor Advertising
Out-of-Home (OOH) advertising has been around for many years and has not only gone from strength to strength but is set to overtake newspaper ad sales in 2020. Why Does OOH Still Work? OOH advertising remains one of the most popular advertising types mainly because of...
