BLOG

Outdoor digital billboards are a great way to engage potential customers, but it takes more than just putting up an image to get the desired results. There are many nuances to getting your outdoor digital billboard noticed in such a fast-paced and busy environment....

In South Africa, outdoor digital billboards are becoming an increasingly popular form of advertising. With the rise of digital technology, more and more businesses are turning to digital billboards as a way to reach their target audience in a cost-effective and...

New marketing and advertising trends are emerging in 2023. Since the rise of social media, many businesses have been throwing their budgets behind digital advertising. Over the past few months and moving into the new year, marketers have discovered that the online...

Billboards and OOH (Out Of Home) advertising are some of the oldest forms of marketing. Yet, with recent changes and technological advances in the industry, it remains one of the strongest mediums in advertising. More than this, it is a less intrusive form of...

Outdoor advertising has seen some very rewarding developments in recent years and our clients have reaped the rewards of both strategically placed sites and extensive exposure for their businesses. As an industry leader, we find it important to stay up to date with...

We have become accustomed to seeing giant digital billboards while cruising down the highways or walking through busy shopping centres. They are generally hard to miss due to the size of the advertisement and the use of imagery, infographics or big, bolded text.  The...

Billboards became quite the buzz when they first hopped onto the advertising scene. On your way to work or being dropped off at school in the morning, you would pass these massive structures with these giant images and some clever bold text that sparked wonder and...

Billboard advertising in Durban and other South African cities is a fantastic way to target specific locations that your ideal audience travels past frequently and consistently. Regardless of where your clients and customers are, they almost certainly find themselves...

Digital ads on the internet and social media took the advertising world by storm and have been hailed by many businesses as a viable marketing avenue. However, setting up a billboard to market your company’s latest offer still has many benefits unique to outdoor...